Social Media
Taylor Swift Masters Buyback: The PR Playbook Behind It
Taylor Swift bought back her masters on May 30, 2025. See the 2019 to 2025 timeline, the leverage fans created, and the PR moves brands can copy from the deal.
Tag
taylor swift — Tagged Articles
PR Agency Profiles
Tree Paine: Taylor Swift's Publicist Since 2014
Tree Paine has been Taylor Swift's exclusive publicist since 2014, guiding her through the Kanye West feud, a sexual assault trial and the masters fight.
Social Media
New Heights: How the Kelce Brothers Built the $100M Wondery Deal
New Heights, the Kelce brothers' podcast, signed a three-year Wondery deal reported at more than $100 million in August 2024. What the deal included, how it compares, and the risks.
Entertainment & Media
8 Rules of Celebrity Reputation Management in 2026
8 rules of celebrity reputation management in 2026, with case studies on Taylor Swift, Kanye West, MrBeast, and Elon Musk, covering owned channels, earned media, the AI layer, and legal infrastructure.