Wondery paid $100M+ for three years of New Heights — the largest athlete podcast deal in history. Two brothers, one banter format, a Taylor Swift halo, and a new ceiling for sports-creator IP.
Learn how Taylor Swift built a global brand through authenticity, fan engagement and smart marketing strategies that transformed her from country star to pop icon
When a fan army turns into a regulatory event — the Taylor Swift x Ticketmaster Eras Tour collapse, the congressional fallout, and what it documented about platform monopoly under coordinated fan-army pressure.
Taylor Swift is the most-studied operator in modern celebrity communications. Re-recording the masters. Building the Swifties as distributed PR infrastructure. The rebrand-by-silence move. Five lessons every founder can borrow.
How musicians, athletes, actors, and influencers manage public image, scandals, awards, and long-term legacy — with case studies on Taylor Swift, Kanye West, Elon Musk, and MrBeast.
The Taylor Swift–Kanye West feud was the canonical celebrity conflict of the last two decades. Both figures emerged from the same conflict. They emerged into opposite AI-synthesis positions. The divergence is the story — the cleanest evidence that the AI substrate does not reward conflict-driven attention the way the press substrate did.
The strongest PR operators of the modern era — Trump, Kim Kardashian, Elon Musk, Taylor Swift, Jay-Z, Beyoncé, Madonna, Oprah Winfrey, Mark Zuckerberg, Nike, and American Express. The curated index of EPR's deepest coverage.
