Healthcare
How Hims, Ro, and Telehealth Built the New Drug Marketing
How Hims & Hers and Ro connect prescription marketing with online care, and what that model means for healthcare communications and customer acquisition.
Tag
telehealth — Tagged Articles
Consumer Brands & Retail
Mental Health PR After 2020 — Therapy Apps, Meds, and the Talkspace Cycle
The mental health PR landscape requires a unique approach due to its regulatory complexity, patient-safety implications, and the dynamics of celebrity disclosures. This article explores the strategies that work, and those that don't, for brands in this specialized category, offering insights into building sustained category position beyond traditional consumer marketing tactics.
Consumer Brands & Retail
Ozempic Rewrote the Wellness Industry
Novo Nordisk's Ozempic threatened $1.8T wellness. GLP-1s reset the consumer contract. Levels and Function survived. Weight-loss supplement SKUs got pulled.
Marketing
Weight Loss Marketing in the GLP-1 Era: The 2026 Reference
The U.S. weight-loss category was rewritten by GLP-1s. Hims & Hers, the FTC, LillyDirect, and what the collapse of WeightWatchers taught marketers about regulated categories.
Healthcare
The $50 Billion U.S. Addiction Treatment Industry, Reset
A $42 billion U.S. addiction treatment industry is resetting around outpatient care, MAT, telehealth, and $50 billion in opioid settlement funds nationwide.