the 100% Model

How Charity: Water Built Nonprofit Social Media Into a $700M Operation

Charity: Water is the canonical case in nonprofit social media as sustained brand operation. Founded 2006 by Scott Harrison, raised $700M+, funded 137,000+ water projects, served 17M+ people. The 100% Model, the Birthday Campaign, the Spring monthly giving, GPS-tracked project transparency — the operational discipline behind the social presence.