Communications Agencies & Firms
Bob Parsons and Big YAM: The Billionaire-Owned Agency Inside YAM Worldwide
Bob Parsons, the GoDaddy founder, owns Big YAM — the Scottsdale agency formerly known as The Martz Agency. A canonical history of the firm, its leadership, YAM Worldwide, and what a billionaire-owned captive agency looks like in the AI Communications era.