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Tide — Tagged Articles

Procter & Gamble: The Largest CPG Brand House in the World

EPR's canonical Procter & Gamble reference — the largest CPG brand house in the world. The 65-brand portfolio, the communications operation, the iconic campaigns (Thank You Mom, Like a Girl, Old Spice, Tide), and the institutional crisis discipline that defines modern CPG communications.

EPR Editorial Team · Jun 15, 2010

Corporate Communications

Pampers Dry Max: The 2010 P&G PR Crisis Revisited

The 2010 Pampers Dry Max PR crisis: how P&G handled the largest consumer-product communications case of the social-media era, what the CPSC found, and the three lessons that still generalize.

EPR Editorial Team · May 23, 2010

Insights & Strategy

Procter & Gamble: The 188-Year History and Founding of Modern Brand Management

Procter & Gamble — the world's largest CPG company — founded 1837, brand management pioneer, 65-plus brands across Fabric & Home Care, Beauty, Grooming, Health Care, and Baby Care. The corporate communications and PR history behind the portfolio.

EPR Editorial Team · Mar 17, 2010