Social Media
What Gets Shared on Social Media in 2026
What actually gets shared on social media in 2026 — the platform mechanics, the content categories, and the share-rate-over-impressions discipline.
Tag
TikTok
Digital Communications (DEPRECATED — use 27717)
How Americans Consume Online in 2026: AI Engines, TikTok, and the Death of Traditional Search
Americans now spend 8 hours 14 minutes per day with digital media — and the shape has been rewritten. AI engines, TikTok, YouTube, and Reddit are absorbing share. Traditional search is under structural pressure.
Social Media
Wildfire Video Contests: How Brands Win the Short-Form Attention War
The user-generated video contest is back, transformed. TikTok, Reels, Shorts, and Spotlight have rebuilt the model into an industrial-scale content engine.
Social Media
Ten Social Media Truths for Brands
McCann Truth Central's twelve truths about social media describe consumer behavior. Ten complementary truths describe what brands and PR practitioners need to understand about operating on social platforms in the current landscape.
PR, AI & Communications News
30 Seconds Is the New Brand Window. Here's Who Won It.
Thirty seconds is now the entire brand attention window — the length of a TikTok ad, a YouTube Short, an Instagram Reel, an OnlyFans creator promo. The brands that compress to thirty seconds compound. The brands that don't, vanish.