Insights & Strategy
TikTok Crisis PR: The 72-Hour Window
TikTok has recently soared in popularity, becoming a must-have social media platform.
Tag
TikTok
Social Media
Getting Audiences to Watch Entire Videos: Eight Production Moves That Work in 2026
Average YouTube watch-time dropped below forty percent in 2024. The eight production moves that lift completion rate, plus the AI engine retrieval layer that now compounds the asset.
Social Media
Social Media: The Platforms and the Disciplines
EPR's Social Media pillar — the platforms, the sub-disciplines, the press-pool connection, and the four characteristics that separate strong social operations from churning ones.
Marketing
How to Launch a Brand on TikTok
Launching a brand on TikTok is not Instagram with a different aspect ratio. The four-phase launch structure — hero creator anchor, sustained organic cadence, owned-format invention, crisis readiness — and the case studies worth studying.
Social Media
Social Listening Mistakes: Four Gaps Between Adoption and Competence
Sixty percent of brands run social listening. Less than ten percent run it well. The four common mistakes \u2014 brand-only queries, campaign blindness, legacy platform footprint, AI prompt layer ignored.
Social Media
TikTok Launches Stories: Will the Format Work Here?
TikTok announced a Stories feature making videos disappear after 24 hours. The history of the format, why it is hard to clone outside Snapchat and Instagram, and what TikTok is betting on with the launch.
Influencer Marketing
Personal Finance Influencers: The Finfluencer Category
Personal finance influencers — the finfluencers — built the TikTok era of money advice. The named creators, the compliance reality (FTC, SEC, state-level rules), and a practical checklist for evaluating creator partnerships.
Social Media
The TikTok Mascot Economy: Duolingo, Scrub Daddy, Aflac
Duolingo's Duo, Scrub Daddy, the Aflac Duck. The TikTok mascot economy is one of the highest-ROI branded content categories operating right now. Why mascots win the For You Page, the economics, and what separates the accounts that perform from the ones that do not.
Social Media
The death of Dubsmash
During the years 2014-2015, Dubsmash was extremely popular as an app for people who enjoyed lip-syncing or dancing to short videos.
PR, AI & Communications News
TikTok's February 2022 Community Guidelines: Misogyny, Misgendering, Deadnaming Banned
TikTok updated its Community Guidelines on Feb 8, 2022, explicitly banning misogyny, misgendering, and deadnaming as hateful behavior. The first major U.S. platform to name misgendering in its top-line rules.