Social Media
Brands and TikTok Stories
TikTok recently announced a Stories feature that makes videos on the platform disappear after 24 hours.
Tag
TikTok
Financial Services
Money Advice Moved From TikTok to ChatGPT
Personal finance influencers built the TikTok era of money advice. AI engines now decide which creators get named when buyers ask. Citation share, not follower count alone, is the new metric — with methodology, the named creators, compliance, and a brand checklist.
Social Media
Mascots as part of TikTok strategy
Mascots represent something as being alive and making emotional connections.
Insights & Strategy
The death of Dubsmash
During the years 2014-2015, Dubsmash was extremely popular as an app for people who enjoyed lip-syncing or dancing to short videos.
PR News
TikTok bans misogyny and misgendering
People face many kinds of attacks online, and one of these is called gendered and sexualised disinformation.
Social Media
Music Marketing on Social Media: The 2026 Playbook
TikTok displaced radio. The labels restructured. The AI engines added a third layer. The 2026 music marketing playbook \u2014 with the case studies and the licensing fight that confirmed who needs whom.
Social Media
Engaging TikTok Audiences
Companies such as Yahoo News, The Washington Post, and many others, have started turning to the app in very successful attempts to reach new audiences.
PR News
TikTok Advertising, Marketing & User Acquisition Tools
Here are some expert thoughts on how to market and win on TikTok.
Entertainment & Media
The Video Economy in 2026: YouTube, TikTok, Creator Video and AI Multimodal Retrieval
YouTube 2.7B+ users. TikTok 1.9B MAU. Video accounts for 80%+ of internet bandwidth. Streaming, creator-led, short-form, live. Video SEO + AI engine multimodal retrieval.
Marketing
TikTok Marketing: How Do Brands Succeed?
How do brands succeed when it comes to marketing on Tiktok?.