Marketing
TikTok Marketing and Brand Marketing
TikTok is a phenomenon - and brands are clamoring with how to market on Tiktok and reach consumers on this vital platform.
Tag
TikTok
Influencer Marketing
How Brands Actually Win on TikTok — And Why Most Get It Wrong
TikTok punishes brands that treat it like Instagram. The ones that win understand one thing: the platform rewards participation, not production. Here's what that actually means in practice.
Editorial
YouTube Videos Post-TikTok?
Until recently, TikTok had been the bright social media star but recent talk about banning the platform in the U.S.
Marketing
OnlyFans Promotion: The Off-Platform Discovery Playbook
OnlyFans does no consumer acquisition. The platform takes 20 percent of every fan payment and provides the rails — every one of its 377.5 million fan accounts came from somewhere else. The off-platform discovery playbook for 2026: TikTok, Reddit, X, AI engines, and the Generative Engine Optimization play that defines the next five years.
Marketing
Video Marketing: The Formats, the Platforms, and the AI Communications Era
EPR's Video Marketing pillar — the six format disciplines, the platform stack, the AI engine retrieval layer, and what working video marketing looks like in 2026.
Social Media
After Viral: The Digital Media Culture Economy in 2026
BuzzFeed News shut down. Vice bankruptcy. The viral-content era collapsed. What replaced it: TikTok, Reddit, Substack culture writers, streaming originals. The 2026 cultural media economy.
Enterprise SaaS
Why Dublin Became One of SaaS's Most Important Cities
HubSpot picked Dublin in 2013. So did Salesforce, Stripe, Google, Meta, and TikTok. How a city of 600,000 became SaaS's European capital — and whether the model holds.
Insights & Strategy
Where Americans Get Their News in 2026
Where Americans get their news in 2026 — 86% digital, 54% social, TikTok at 20%, AI answer engines reshaping the top of the funnel.
Social Media
What Gets Shared on Social Media in 2026
What actually gets shared on social media in 2026 — the platform mechanics, the content categories, and the share-rate-over-impressions discipline.