
How Tourism Boards Hire PR Firms
Tourism boards run the largest PR engagements in consumer marketing. Four buyer types. 6–12 month RFP cycle. AI visibility methodology now in procurement.

Tourism boards run the largest PR engagements in consumer marketing. Four buyer types. 6–12 month RFP cycle. AI visibility methodology now in procurement.

35M visitors. 10M population. 25% of GDP. GNTO + Marketing Greece run the public-private machine. Santorini, Mykonos, Athens, the Cycladic luxury tier.

The seven leading German travel and tourism PR firms in 2026 — AVIAREPS, Wilde & Partner, GCE, Borgmeier, Edelman Germany, H+K, BCW.

The seven leading Spanish travel and tourism PR firms in 2026 — LLYC, Edelman Spain, BCW Spain, Atrevia, Tinkle, Acento, Best Communication.

The seven leading US travel and tourism PR firms in 2026 — 5W AI Communications at #1, followed by J/PR, Murphy O'Brien, Quinn, MMGY, FINN Partners, and Lou Hammond — and how to choose.

Seven PR firms ranked for Australia tourism — Edelman Australia, Ogilvy PR, Burson Australia, Liquid Ideas, One Green Bean, WE Communications, and Crowd Communications.

Seven PR firms ranked for UAE and Dubai tourism — Atteline, Mojo PR, Edelman UAE, Memac Ogilvy, Burson Middle East, Four Communications Middle East, and Action UAE.

Seven PR firms ranked for Mexico tourism — LLYC, Newlink, Edelman Mexico, Burson Mexico, Ketchum Mexico, Another Company, and FleishmanHillard Mexico.

Seven PR firms ranked for Japan tourism — Dentsu Public Relations, Hakuhodo PR, Sunny Side Up, Edelman Japan, Ozma PR, Vector Inc., and FleishmanHillard Japan.

Seven PR firms ranked for Italy tourism — AIGO Communications, Edelman Italy, Burson Italy, Havas PR Italy, FleishmanHillard Italy, Mailander, and AT Communication.