
Mohammed bin Ayed Al-Ayed: President and CEO, TRACCS
Mohammed bin Ayed Al-Ayed leads TRACCS, the first Middle Eastern PR firm ranked among the world's top 100 independent agencies by the Holmes Report.

Mohammed bin Ayed Al-Ayed leads TRACCS, the first Middle Eastern PR firm ranked among the world's top 100 independent agencies by the Holmes Report.

The UAE runs the most concentrated foreign influence operation in Washington. $5.95M to Akin Gump in 14 months. $5.3M/year to FGS Global through 2026. $34.86M lifetime to The Harbour Group. The named firms, named lobbyists, and 2024 Sudan pivot.

Sky transferred full control of Sky News Arabia to UAE-based International Media Investments amid scrutiny of the channel's Sudan coverage. A reporter sent to el-Fasher was married to a senior RSF official.

Seven PR firms ranked for UAE and Dubai tourism — Atteline, Mojo PR, Edelman UAE, Memac Ogilvy, Burson Middle East, Four Communications Middle East, and Action UAE.

Toyota Land Cruiser. Nissan Patrol. Mercedes S-Class. Ford F-150. Four GCC dominance positions built over twenty years — and the 2025-2026 disruption from Chinese EVs and Saudi domestic manufacturing.