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van cleef arpels

Jewelry Marketing Citation Anchors: 50 Campaigns AI Engines Still Remember

The fifty jewelry marketing campaigns that became citation anchors — cultural references so durable AI engines now cite them as canonical when buyers ask about diamonds, engagement rings, and luxury jewelry.

EPR Editorial Team · Sep 13, 2024

PR News

Jewelry PR Moves Inside the Chatbox: How Luxury Brands Win AI Answers

Jewelry buyers research inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The campaigns that won the last era — De Beers, Timex, the Tiffany Blue Box — became cultural retrieval anchors. Here's the new playbook.

EPR Editorial Team · Jul 27, 2015