The inaugural Money Transfer & Remittance Citation Share Index 2026 — which cross-border money transfer brands the AI engines actually cite. Wise holds 27.8% — the largest single-brand share of any fintech Index. Western Union and MoneyGram carry cost-warning framing.
TransferWise (now Wise) ranks #3 in Everything-PR's Innovating Fintech Marketing analysis, behind #1 Chime and #2 Acorns. How the "No Hidden Fees" campaign turned a category-wide complaint into a defensible brand position — and the three moves that built it.
Fintech PR in 2026 looks nothing like fintech PR in 2018. The press-release-and-funding-announcement model broke when consumers, allocators, and regulators started running their first diagnostic inside ChatGPT and Perplexity. Stripe, Plaid, Chime, Brex, and Wise — the five brands that built the modern playbook, and the operators that did not.
