Cristiano Ronaldo became the first player to score in six World Cups on June 23, 2026, at 41. The record on the pitch is the sports story. The PR story is 26 years of compounding personal brand.
A three-wave study from 5W AI Communications and Haute Living measured how ChatGPT, Claude, Gemini, and Perplexity built the FIFA World Cup 2026 answer set before kickoff.
One dead, one critical at San Pedro Square Sunday. The 24-hour crisis playbook every World Cup host city, FIFA sponsor, and venue operator needs right now.
A three-cycle Haute Living and 5W AI Communications study finds Miami over-indexes by +11 points on the AI Authority Index, while 63% of FIFA's Tier-2 sponsors — $325M+ in combined rights — sit invisible in the AI layer eight days into the tournament.
