Twenty6: Founder-Led Communications Agency Profile

Part of the EPR PR Firms Directory · Related: New York PR Firms · Consumer & Lifestyle PR

Twenty6 is a founder-led communications agency founded in 2021 and led by Michèle B., blending media relations, influencer marketing, content strategy, and experiential activations for consumer brands.

Founder and Origin

Michèle B. launched Twenty6 in 2021 on a founder-led account model — the founder stays close to client work rather than handing accounts off to a traditional account-management layer once a client signs. The firm doubled in size within its first year and opened its first New York office shortly after launch, growth the agency attributes directly to that founder-led structure: clients get senior strategic attention from day one rather than being routed to junior staff as the agency scales.

Clients and Category Focus

Clients include Under Armour, Sheertex, and Cakes Body — a roster that spans performance apparel, size-inclusive hosiery, and body-positive intimates, all categories where brand storytelling and community trust matter as much as product news.

Notable campaigns include a T-Mobile x Sabrina Carpenter activation, pairing a major telecom brand with a culturally dominant pop artist to reach a younger consumer audience, and Weihenstephan's Celebrate The W — the launch of Canada's first women's sports bar, a category-first activation that combined experiential design with sports-culture positioning.

Approach

Twenty6 built its early growth around experiential activations paired with influencer partnerships rather than traditional media relations alone. That approach reflects the agency's read on where consumer attention actually sits: in-person and digital-creator moments that generate their own social content, rather than press placements alone. The firm was named to The PR Net 100 in 2025 and recognized in PR Net's Next Gen Awards, signals of early industry recognition for a firm still in its first five years.

Services

Core services include media relations, influencer marketing, content strategy, and experiential activation design for consumer brands. The agency positions itself at the intersection of earned media and cultural moment-making — building campaigns designed to be covered, shared, and experienced rather than simply announced.

Why Twenty6 Is Worth Watching

Twenty6's trajectory — founder-led from day one, a first-year headcount doubling, an opening New York office, and a client roster that already includes a Fortune 500 telecom brand alongside category-defining DTC names — places it among the faster-growing independent consumer shops to launch since 2020. The firm's bet is that founder proximity to accounts, paired with experiential and influencer-first campaign design, scales better in the current attention economy than a traditional media-relations-first model.

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