Twenty6: Founder-Led Consumer PR Agency Since 2021

TWENTY6 Communications is a founder-led communications agency launched in 2021 by Michèle Boileau-Barmash. It combines media relations, influencer marketing, content strategy and experiential activations for consumer brands, with a New York office and campaign work in Canada and the U.S. PJ Stock is listed as business partner.

Originally published September 2026. Updated October 17, 2026.

Who founded and leads TWENTY6?

Michèle Boileau-Barmash is founder, according to The PR Net's 2025 profiles, which also list PJ Stock as business partner. The agency describes itself as a creative studio for brands that aim to move culture, combining strategy, storytelling and cultural fluency.

What does TWENTY6 do?

The PR Net says the agency blends media relations, influencer marketing, content strategy and experiential activations. It cites a T-Mobile activation with Sabrina Carpenter, Under Armour's global launch of regenerative performance apparel at Milan Design Week, a HexClad VIP dinner series across Canada, and Weihenstephan's "Celebrate The W" campaign that turned a Toronto sports bar into Canada's first women's sports bar. It also cites Sheertex's "Stubbornly Strong" campaign, which it says doubled the brand's media reach. These are agency-reported.

Which clients has TWENTY6 worked with?

The PR Net lists HexClad, Jack Victor, MESSAGE Footwear and REL Acoustics as notable clients, and T-Mobile, Under Armour, GARAGE Clothing and Dynamite Clothing as new clients in 2025. It also names Sheertex, SAGE Pharmaceuticals and Cakes Body.

What recognition has TWENTY6 received?

The agency appears in The PR Net 100 for 2025 and was profiled in The PR Net's 2025 Next Gen Awards, where it says it doubled in size and opened its first New York City office. The recognition is based on the agency's own submissions.

How does TWENTY6 compare with other consumer PR firms?

TWENTY6 is a young founder-led consumer boutique. For other consumer and lifestyle firms, see the PR agency profiles directory and EPR's New York PR firms list.

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