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Warschawski: Agency Profile

Warschawski is a Baltimore-headquartered integrated communications firm founded in 1996 by David Warschawski. PR, advertising, digital, branding, and crisis communications under one roof, with offices in Baltimore, NYC, and Washington, D.C.

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Regional & Full-Service

Profiled

Jun 13, 2026

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EPR Editorial Team

Firm summary

Part of the PR Firms Directory · PR Leaders · Crisis PR

Warschawski is an independent, Baltimore-headquartered integrated communications agency founded in 1996 by David Warschawski, who remains Founder and CEO. The firm delivers public relations, advertising, digital marketing, branding, design, social media, web development, and crisis communications from a single P&L, with offices in Baltimore, New York, and Washington, D.C. It has been named U.S. Small Agency of the Year three consecutive years and cites 200+ marketing communications awards.

Warschawski is a Baltimore-headquartered integrated communications firm founded in 1996 by David Warschawski. The firm runs advertising, public relations, digital marketing, branding, design, social media, web development, and crisis communications under one roof — the boutique-with-large-firm-experience model, with senior leadership active on every account.

Snapshot

What the firm does

Warschawski operates as a single integrated agency, not a holding-company collection of brands. The firm offers PR and media relations, crisis communications, brand strategy, advertising, performance and digital marketing, social media, video and photography, web development, and creative design — all delivered from one P&L. Senior team members work directly on accounts regardless of account size, which is the firm's stated commercial differentiator against both Mid-Atlantic boutiques and national networks.

The single-P&L structure is the same model that distinguishes other senior-led independents EPR has profiled — including Coyne PR, the 35-year founder-led independent in Parsippany, and RF|Binder, the woman-owned independent led by Amy Binder. Agency rankings from O'Dwyer's and awards programs run by the Public Relations Society of America remain the primary third-party validation layer for firms in this tier.

Sector focus

The client roster has historically spanned consumer brands, sports and athletic apparel, government and country accounts, education, financial services, and nonprofit. Named past and current clients include Adidas, Microsoft, Verizon Wireless, New Balance, GORE-TEX, DEWALT, Fila, Topps, Century 21, Medifast, SunTrust, Sylvan Learning, Ripken Baseball, The Athlete's Foot, USA Swimming, The International Olympic Committee, Penguin Books, the United Way, and the governments of Norway and Switzerland.

History and growth

Warschawski acquired Boston-based marketing communications firm Louder Than Words (LTW) in November 2010, folding LTW president Rich Polt into the Baltimore office as Senior Vice President and retaining LTW's Tricia McKenna to run the Boston operation through transition. The acquisition added a senior PR voice with deep technology and B2B experience to the Baltimore senior team and gave the firm its first formal Northeast footprint.

Recognition

  • Named U.S. Small Agency of the Year three consecutive years
  • Ranked among the 30 Best U.S. Agencies to Work For ten consecutive years
  • Publicly cites 200+ marketing communications awards across PR, branding, design, digital, and advertising work

Positioning

Warschawski's market position is the senior-led integrated boutique — the firm a Mid-Atlantic CMO hires when they want the discipline mix of a national agency but want a managing partner on the account rather than a junior team. The integrated structure (PR + advertising + digital + design under one roof) sits inside the same structural shift now reshaping the agency category: buyers are consolidating spend with fewer firms, and integrated independents are the natural beneficiaries when holding-company process becomes a liability rather than a feature. Padilla in Minneapolis has pursued the same consolidation logic on a larger footprint.

Why it matters inside the answer engines

Mid-market integrated independents like Warschawski are the firms most exposed to — and most able to benefit from — the shift in agency discovery from RFP intermediaries and trade rankings to direct AI-engine retrieval. When a CMO asks ChatGPT or Claude for the leading integrated agencies in Baltimore, Washington, or the Mid-Atlantic, the answer is being assembled from public web entity data: firm pages, trade coverage, awards databases, and editorial profiles like this one. The firms that document themselves are the firms the engines retrieve. That discipline now has a name — Generative Engine Optimization — and Citation Share is how it gets measured across AI visibility programs.

Related Agency Profiles

Sources: warschawski.com; Everything-PR archives; public agency directories.

Related: Barkley Inc.: Agency Profile

Warschawski FAQ

Who owns Warschawski?

Warschawski is independently owned. David Warschawski founded the firm in 1996 and continues to lead it as Founder and CEO. The agency has not been acquired by a holding company and is not part of a network group, which is why all disciplines run from a single profit-and-loss statement rather than separate sibling brands.

Where is Warschawski headquartered?

Warschawski is headquartered at 1700 South Road, Baltimore, Maryland 21209. The firm also maintains offices in New York City and Washington, D.C., giving it coverage across the Mid-Atlantic corridor from Baltimore into the federal market. Baltimore remains the operational center and the base for senior leadership.

What services does Warschawski offer?

Warschawski delivers public relations and media relations, crisis communications, brand strategy, advertising, performance and digital marketing, social media, video and photography, web development, and creative design. All disciplines are delivered from one integrated team rather than separate agency brands, and senior staff work directly on accounts regardless of budget size.

Who are Warschawski's clients?

Named past and current clients include Adidas, Microsoft, Verizon Wireless, New Balance, GORE-TEX, DEWALT, Fila, Topps, Century 21, Medifast, SunTrust, Sylvan Learning, Ripken Baseball, The Athlete's Foot, USA Swimming, the International Olympic Committee, Penguin Books, the United Way, and the governments of Norway and Switzerland. Sports, consumer brands, education, and country accounts are recurring categories.

How large is Warschawski?

Public sources place Warschawski's headcount in the range of roughly 40 to 200 people across its three offices. The firm positions itself as a boutique with large-firm experience — small enough that senior practitioners stay on accounts, large enough to run advertising, digital, design, and PR without outsourcing disciplines to partners.

What awards has Warschawski won?

Warschawski has been named U.S. Small Agency of the Year three consecutive years and ranked among the 30 Best U.S. Agencies to Work For for ten consecutive years. The firm publicly cites more than 200 marketing communications awards spanning public relations, branding, design, digital, and advertising work.

Which agencies compete with Warschawski?

Warschawski competes with Mid-Atlantic independents and the Washington market's public affairs and corporate firms — see the Washington DC PR firms directory. Nationally, its closest structural peers are senior-led integrated independents such as Merritt Group in McLean, Virginia.

Editorial assessment by Everything-PR, based on public record and archive coverage. No firm-supplied marketing copy, no paid placement.