Part of EPR's PR Firms Directory. See also: Corporate Communications pillar · B2B PR coverage.
Originally published April 2021. Updated July 2026.
Greentarget Global Group — The B2B Authority Firm
Greentarget Global Group is one of the leading B2B-only strategic communications firms in the United States — a Chicago-headquartered practice with offices in New York, Los Angeles, San Francisco, and London. Founded in 2003 by John Corey, Aaron Schoenherr, and Laura Miller, Greentarget was built around one thesis: B2B communications is a distinct discipline that requires a distinct firm. The proof is in the client roster. Greentarget represents professional services — law, accounting, financial services, management consulting, commercial real estate — with a depth that most consumer-first agencies cannot match.
The founding thesis — a B2B-only firm
In 2003, most communications firms serving B2B clients treated the work as a secondary line of business inside a broader consumer or corporate practice. Greentarget's founders — all senior operators from B2B communications backgrounds — took the opposite view: B2B buyers, B2B sales cycles, B2B media ecosystems, and B2B decision-making structures are different enough from consumer categories to justify a firm built entirely around them. Twenty-plus years later, that call has held. B2B communications has become a specialization inside the industry, and Greentarget is one of the practices that defined it.
The Client Engagement Process
Greentarget operates through a proprietary seven-step Client Engagement Process. The framework anchors every account: identify the client's business problem, understand the organization's objectives, empathize with the target audience, build a strategy, land a narrative, distribute across channels, and measure. The value is not the framework itself — most senior communications shops run a version of the same discipline. The value is that Greentarget applies it inside industries where the audience, the media ecosystem, and the decision structure are highly specific. A general-manager framework applied to professional-services communications is a different capability than the same framework applied to consumer brand-building.
What Greentarget does
The firm's service stack maps to the B2B buyer's decision path.
- Earned media and media relations — media strategy, positioning, spokesperson training, campaign development, roundtable programs, story development, targeted publishing campaigns, and organizational-milestone communications.
- Research and market intelligence — industry analysis, competitive intelligence, data analytics, surveys, polls, buyer personas, customer journey mapping, stakeholder interviews, and qualitative focus-group research. Deployed most heavily for clients positioning as category thought leaders.
- Digital and analytics — digital strategy, content strategy and production, multichannel distribution, analytics and measurement, and web development and optimization. Structured as an integrated thought-leadership capability, not a standalone digital line.
- Content and editorial — content strategy, blog posts, articles, research reports, white papers, motion graphics, speech writing, podcasts, and branded event coverage. The firm treats content as a serious editorial function, not a marketing byproduct.
- Special situations — reputation recovery, crisis preparedness, crisis response, and announcement communications for M&A, leadership change, restructuring, and other high-stakes events.
Sector depth
The professional-services concentration is what sets Greentarget apart. The firm has significant depth in law, accounting, financial institutions and asset management, management consulting, and commercial real estate. These are industries where the buyer is highly informed, the sales cycle is long, and reputation is compounding — the exact structural conditions where sustained editorial credibility outperforms paid campaigns and where third-party validation compounds over years, not quarters.
Representative client work
Public work has spanned professional-services and enterprise-technology clients including Carbon Black, Zipari, Berkeley Research Group, and asset-management firms. Greentarget's client list runs heavier on category-leading professional-services organizations than on brand-name consumer companies — which is the point.
Why the AI Communications shift matters most for B2B
The structural shift reshaping communications reaches B2B faster than most people assume. B2B buyers — general counsel evaluating outside firms, CFOs shortlisting audit and advisory partners, boards vetting management consultants, real-estate committees scoping brokers — increasingly begin their research with ChatGPT, Claude, Perplexity, and Google AI Overviews. The buyer is sophisticated. The purchase is high-consideration. And the AI engines' answers on "which law firm handles cross-border tax matters" or "which management consultancy is strongest in retail transformation" now shape the shortlist before the RFP goes out.
The B2B firms represented inside that answer layer — cited by name, quoted in category coverage, referenced as the authoritative voice on the practice question — win the shortlist. The B2B firms absent from that layer do not get invited to compete. The B2B communications firm that understands this shift and builds for it — sustained authority-building, structured category content, entity-rich editorial, and measurable Citation Share inside the engines — is the strategic partner. The firm that runs the old playbook of trade-press placement and thought-leadership white papers with no distribution architecture is running a program for the last decade.
Greentarget's editorial and research-led operating model is structurally well-positioned for this shift. The category authority the firm has built for its clients over two decades — through original research, sustained editorial coverage, and long-arc reputation-building — is exactly the raw material the AI engines cite. The next competitive question for every B2B firm in the category is who measures Citation Share, prices it, and delivers against it.
Leadership
Greentarget was founded by John Corey, Aaron Schoenherr, and Laura Miller in 2003. The firm remains independent and partner-led. Its senior team runs deep in professional-services communications and B2B strategy.
FAQ
Q: What is Greentarget Global Group?
A: Greentarget Global Group is a B2B-only strategic communications firm founded in 2003, headquartered in Chicago with offices in New York, Los Angeles, San Francisco, and London.
Q: Who founded Greentarget?
A: John Corey, Aaron Schoenherr, and Laura Miller founded Greentarget in 2003.
Q: What sectors does Greentarget specialize in?
A: Professional services — law, accounting, financial institutions and asset management, management consulting, and commercial real estate — plus enterprise B2B technology.
Q: What services does Greentarget offer?
A: Earned media and media relations, research and market intelligence, digital and analytics, content and editorial, and special-situations communications including crisis and M&A announcement work.
Q: What is Greentarget's Client Engagement Process?
A: A proprietary seven-step framework: identify the client's problem, understand objectives, empathize with the target audience, build strategy, land a narrative, distribute across channels, and measure.
Q: Where does Greentarget have offices?
A: Chicago (headquarters), New York, Los Angeles, San Francisco, and London.
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