British Broadcasting Corporation (BBC) Issues Media Strategy RFP

British Broadcasting Corporation (BBC) Issues Media Strategy RFP
British Broadcasting Corporation (BBC) Issues Media Strategy RFP

The BBC is seeking a media agency to manage the planning, buying and return on investment evaluation of external media activity, as well as delivering strategic insights and analysis of the wider emerging media market. This is critical to ensure we deliver value for money to the UK public.


The BBC is responsible for ensuring that all audiences are aware of the programs and services that their license fee has funded and how they can access them to achieve maximum value from their license fee. New digital behaviors, particularly for younger audiences, means that it is becoming increasingly challenging to reach young audiences solely through promotion on our owned media channels. Thus, it is essential, in order to fulfill our responsibilities, that we use paid-for media channels to complement our owned media.

Scope of Work:

Type of procedure

Competitive procedure with negotiation

Information about a framework agreement or a dynamic purchasing system

Information about the reduction of the number of solutions or tenders during negotiation or dialogue

Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated

Information about negotiation

The contracting authority reserves the right to award the contract on the basis of the initial tenders without conducting negotiations


Information about electronic auction

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes

Administrative information

Previous publication concerning this procedure

Time limit for receipt of tenders or requests to participate

Date: 06/09/2019

Local time: 12:00


Estimated date of dispatch of invitations to tender or to participate to selected candidates

Date: 23/09/2019

Languages in which tenders or requests to participate may be submitted:


The minimum time frame during which the tenderer must maintain the tender

Duration in months: 4 (from the date stated for receipt of tender)

Conditions for opening of tenders

Section VI: Complementary information

Information about recurrence

This is a recurrent procurement: no

Information about electronic workflows

Electronic ordering will be used

Electronic invoicing will be accepted

Electronic payment will be used

Additional information:

In the case of technology requirements, the BBC may involve its technology partner (Atos IT Solutions and Services Ltd) to assist in the scoping and drafting of invitations to tender and/or the evaluation of tenders. However, the final decision as to which is the most economically advantageous (by reference to the award criteria) will be made by the BBC. The awarding authority reserves the right not to award a contract and to annul the procurement process at any stage. Tenders and all supporting documents must be priced in sterling and all payments will be made in sterling. The contract shall be subject to English law. The awarding authority does not bind itself to accept the lowest, or any tender and reserves the right to accept part of a tender unless the tenderer expressly stipulates otherwise in the tender document.

Due Date:



The British Broadcasting Corporation (BBC)

Broadcasting House, Portland Place



United Kingdom

Contact person: Hannah Stevenson

Telephone: +44 1234567890


Zeno Group and Edelman PR are agencies worth considering.

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