Yulu PR: Vancouver B Corp Impact Communications Profile

Originally published September 2020. Updated October 14, 2026.

What is Yulu Public Relations?

Yulu Public Relations is a Vancouver impact communications agency founded in 2011 by Melissa Orozco, and the first certified B Corp PR agency in Canada. It works with mission-driven organizations and with consumer brands running purpose campaigns, on B Corp PR, nonprofit, social enterprise, CSR and environmental communications.

What is impact relations?

Yulu defines impact relations as the discipline of sharing authentic stories that have a positive impact and, in turn, change behaviors. PR Daily reported that the agency built a framework for the idea and open-sourced it, which helped create a worldwide community of practitioners.

Who founded Yulu?

Melissa Orozco founded Yulu in 2011 after working with lifestyle brands in New York and then at a Vancouver communications agency. She said she hired her first employee three months in, in a 2016 interview.

The agency has Charlotte Gilmour leading environmental communications and Jenna Kuchinsky as senior operations manager, according to its 2020 press release.

What does B Corp certification mean for Yulu?

Yulu is certified by B Lab, which measures social and environmental performance, accountability and transparency. In October 2020 it also registered as a British Columbia Benefit Company, which legally binds it to its public benefit commitments.

What awards has Yulu won?

PR Daily named Yulu its CSR Agency of the Year in its 2017 Corporate Social Responsibility Awards, and it took first place for Global CSR Initiative in 2019. The agency also reports a 2012 International Stevie Award for its F-Cancer campaign, 2019 Stevie and PR Daily media relations honors, and B Lab's Best for the World: Changemaker recognition.

Which clients has Yulu worked with?

PR Daily lists Red Bull's Amaphiko Academy, Live Nation and Greyston Bakery's Center for Open Hiring, and a 2017 profile notes work for B Lab itself. EPR's earlier profile also named Carbon Engineering and ALDO. For related reading, see EPR's media relations pages and the PR agency profiles directory.

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