AI
Using AI Generated Images in PR
AI is playing a growing role in PR and marketing, with AI-generated images being one such area.
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AI
The Everything-PR umbrella coverage for AI — the labs, models, products, capital, policy, and operating impact reshaping every category EPR covers. Sister to the specialized AI hubs (AI Communications, AI Visibility, GEO, AI Reputation, AI Tooling, AI Agents, Answer Engines, AEO, Generative AI). Where EPR tracks the macro shift; the specialized hubs go deep on each layer. The trade record of how AI rewires communications, marketing, reputation, and the publishing economy.
AI
Communications and Marketing Strategies When Working With a Standing Partnership
Microsoft's partnership with OpenAI is one of the most consequential standing partnerships in modern technology. The $1 billion strategic investment, Azure exclusivity, the joint AI supercomputing infrastructure, and the recent GitHub Copilot preview. What the communications discipline behind a major standing partnership actually looks like.
AI
How Great Companies Balance Efficiency And Innovation
Every great company is built on a contradiction it has learned to hold: efficiency and innovation. Five patterns separate firms that hold the duality from firms that collapse into one side. The AI-era restructuring.
AI
Pandemic Upskilling and Reskilling: The Forecast in Retrospect
A retrospective on the 2020 WEF and McKinsey workforce displacement forecasts — what landed, what was underestimated, and what holds up for communicators in 2026.
AI
Communications Industry Predictions for the Year Ahead
The communications industry shifts that matter over the next 12 months — in-house growth, measurement discipline, converging channels, regional press, executive visibility, crisis velocity.
AI
Forward-Thinking PR for Disruptive Tech — The 2020 Playbook
Disruptive tech PR ended 2020 in a category that had nothing in common with where it started. Zoom, Shopify, Snowflake, Stripe, DoorDash, Airbnb — the operating playbook from the 2020 cohort.
AI
How Mobile Changed Commerce
The mobile shift was the most consequential commercial transition of the last twenty years. Five structural shifts that cascaded out of mobilegeddon — and what AI is doing to mobile now.
AI
Why Side Projects Create Better Leaders
The side project is the most underrated leadership accelerant in 2026. Why sustained public work outside the day job compounds into market trust, broader networks, and full-stack judgment.
AI
Ideas That Built Billion-Dollar Companies
Ten ideas that built billion-dollar companies — Amazon, Netflix, Google, Salesforce, Tesla, Airbnb, SpaceX, Stripe, Anthropic, Nvidia. The three patterns that repeat across the list.