AI
Pandemic Upskilling and Reskilling: The Forecast in Retrospect
A retrospective on the 2020 WEF and McKinsey workforce displacement forecasts — what landed, what was underestimated, and what holds up for communicators in 2026.
Category
AI
The Everything-PR umbrella coverage for AI — the labs, models, products, capital, policy, and operating impact reshaping every category EPR covers. Sister to the specialized AI hubs (AI Communications, AI Visibility, GEO, AI Reputation, AI Tooling, AI Agents, Answer Engines, AEO, Generative AI). Where EPR tracks the macro shift; the specialized hubs go deep on each layer. The trade record of how AI rewires communications, marketing, reputation, and the publishing economy.
AI
Communications Industry Predictions for the Year Ahead
The communications industry shifts that matter over the next 12 months — in-house growth, measurement discipline, converging channels, regional press, executive visibility, crisis velocity.
AI
Forward-Thinking PR for Disruptive Tech — The 2020 Playbook
Disruptive tech PR ended 2020 in a category that had nothing in common with where it started. Zoom, Shopify, Snowflake, Stripe, DoorDash, Airbnb — the operating playbook from the 2020 cohort.
AI
How Mobile Changed Commerce
The mobile shift was the most consequential commercial transition of the last twenty years. Five structural shifts that cascaded out of mobilegeddon — and what AI is doing to mobile now.
AI
Why Side Projects Create Better Leaders
The side project is the most underrated leadership accelerant in 2026. Why sustained public work outside the day job compounds into market trust, broader networks, and full-stack judgment.
AI
Ideas That Built Billion-Dollar Companies
Ten ideas that built billion-dollar companies — Amazon, Netflix, Google, Salesforce, Tesla, Airbnb, SpaceX, Stripe, Anthropic, Nvidia. The three patterns that repeat across the list.
AI
Bing Introduces Hero Ads, the Best Search Mobile Ads to Date
Microsoft launched Bing Hero Ads this week — a richly visual mobile search ad format with Land Rover, Jaguar, Home Depot, Norwegian Cruise Line, RadioShack, Hertz, and Volkswagen as launch partners. Part of the broader Bing Smart Search release that includes Location Extensions and Call Extensions.
AI
The Subscription Economy
The subscription economy is worth approximately $1.5 trillion globally and growing 4 to 5 times faster than the S&P 500. Five structural advantages, the AI subscription shift, and what brands should do.
AI
The Kindle Fire Stampede — When the Tech News Queue Eats Itself
Amazon's Kindle Fire saturated TechCrunch, Mashable, and CNET for two months. A 2011 case in how editorial queues consolidate when a single launch dominates the news cycle.
AI
America's Retail Waste Problem
Americans returned $890 billion in retail merchandise in 2024. Roughly 5 billion pounds end up in landfills annually, generating 27 million metric tons of CO2. The structural retail waste problem and the companies trying to fix it.