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Margery Kraus: APCO Founder and Business Diplomacy Pioneer

EPR Editorial TeamEPR Editorial Team6 min read
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margery kraus founder of apco worldwide a trailblazing consultant
margery kraus founder of apco worldwide a trailblazing consultant

Margery Kraus founded APCO Worldwide in Washington, D.C. in 1984 as a consulting subsidiary of the law firm Arnold & Porter and led its September 2004 management buyout from Grey Global Group. She remains executive chairman of a firm of more than 1,200 employees in 30-plus locations and 80-plus markets, and she coined the term business diplomacy for applying diplomatic practice to corporate public affairs.

  1. What are the key facts about Margery Kraus?
  2. Who is Margery Kraus?
  3. What is the timeline of Kraus's career at APCO?
  4. What is business diplomacy?
  5. How did APCO grow into a global independent firm?
  6. What has Margery Kraus been recognized for?
  7. How does Kraus compare with other founders in the Architects series?
  8. Frequently asked questions

What are the key facts about Margery Kraus?

Margery Kraus is the founder and executive chairman of APCO Worldwide, an independent public affairs and strategic communications firm. The table lists the facts readers ask about most.

TopicDetail
RoleFounder and Executive Chairman, APCO Worldwide
Founded APCO1984, Washington, D.C., as a consulting subsidiary of Arnold & Porter
Ownership historyGrey Global Group bought majority ownership in 1991. A management buyout led by Kraus restored independence in September 2004.
Leadership changeKraus served as CEO until 2014. Brad Staples became CEO on January 5, 2015, per APCO's November 2014 announcement.
Firm sizeMore than 1,200 employees across 30-plus locations in 80-plus markets
RevenueAbout $225 million in 2024 as stated by Kraus. Wikipedia's company page lists $257 million for 2024.
EducationBachelor of Arts and Master of Arts in political science and public law, American University
BookRoots and Wings: Ten Lessons of Motherhood That Helped Me Create and Run a Company

Who is Margery Kraus?

Margery Kraus is the founder of APCO Worldwide and has led it for four decades. She has described herself as a political scientist by training rather than a communications specialist, and credits that background with steering the firm toward political affairs work from its earliest days.

Before founding APCO, Kraus helped create and develop the Close Up Foundation, a civic-education foundation partly sponsored by the United States Congress, and she has served on its board of directors since. She launched APCO inside Arnold & Porter as a public affairs consulting practice, at a time when few law firms operated a communications arm of their own.

What is the timeline of Kraus's career at APCO?

Kraus's career at APCO runs from a single Washington office in 1984 to a global independent firm, with one ownership change in the middle. The table lists the main dates.

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DateEvent
1984Kraus founds APCO Associates inside Arnold & Porter in Washington, D.C. The name derives from the law firm.
1986APCO expands to Brussels, per EPR's APCO coverage
1991Grey Global Group, a New York advertising and marketing group, buys majority ownership from Arnold & Porter
September 2004Kraus leads a management buyout from Grey and APCO returns to independence
2010Fortune reports that Kraus built APCO to about $50 million in annual revenue by 2004 and that revenue had doubled since without acquisitions
January 2015Brad Staples becomes CEO, and Kraus becomes executive chairman
2026Kraus receives the Enterprising Women Business Icon Award and is inducted into the American University Kogod Business and Entrepreneurship Hall of Fame

What is business diplomacy?

Business diplomacy is the term Kraus uses for applying diplomatic frameworks, stakeholder engagement, coalition-building and cross-cultural fluency to multinational corporate communications and public affairs. It treats public relations and government relations as one discipline rather than two.

That framing shaped APCO's client roster of multinational corporations, governments and nongovernmental organizations facing politically sensitive or cross-border challenges. It also shaped how the firm staffs itself: APCO's International Advisory Council and Global Political Strategies groups bring together more than 60 former politicians, diplomats, business executives, journalists and academics.

How did APCO grow into a global independent firm?

APCO grew by staying independent in an industry that was consolidating into large holding companies. In a 2011 EPR interview, Kraus described the 2004 management buyout as a decision made when everyone was selling their firms to major holding companies. APCO's own announcement says it secured independence in 2004 after more than a decade as an affiliate of Grey Global Group, and that its revenue has more than doubled since.

The firm is described as a majority women-owned independent consultancy. Its specialties are public affairs, government relations, crisis communications and geopolitical advisory work, which make it a fixture in Washington and in emerging markets where companies need both diplomatic access and communications counsel.

What has Margery Kraus been recognized for?

Kraus has received recognition across her career, including two 2026 honors. The list below runs from earliest to most recent.

  • Alexander Hamilton Medal from the Institute for Public Relations, 2010.
  • Plank Center for Leadership in PR's Agency Mentorship Hall of Fame, 2012.
  • PRWeek Hall of Femme, 2017, and PRWeek Top 20 Most Influential Communicator, 2018.
  • Enterprising Women of the Year Award, 2019.
  • PRWeek U.S. Power List placements in 2020, 2021 and 2022.
  • Enterprising Women Business Icon Award and induction into the American University Kogod Business and Entrepreneurship Hall of Fame, both 2026.

Kraus is chairman of the board of the Women Presidents' Organization, served as a trustee for Northwestern Mutual for more than a decade, and is a past chairman of both the Public Affairs Council and the PR Council's board. She joined the Arthur W. Page Center's advisory board in 2024, according to EPR's APCO coverage.

How does Kraus compare with other founders in the Architects series?

Kraus differs from most founders in the Architects series because she built her firm around public affairs and geopolitical advisory work. That sets her apart from financial communications builders such as Jennifer Prosek and from crisis specialists such as Michael Sitrick, whose work centers on individual corporate incidents rather than sustained government and NGO relationships.

Her ownership path is also unusual. APCO passed through a holding-company stage under Grey Global Group and then regained independence, rather than keeping full ownership from the start or exiting permanently to a network acquirer.

Adjacent EPR coverage

Frequently Asked Questions

Who is Margery Kraus?

Margery Kraus is the founder and executive chairman of APCO Worldwide. She launched the firm in 1984 inside law firm Arnold & Porter and led its 2004 management buyout into full independence.

When did Margery Kraus found APCO Worldwide?

Kraus founded APCO in 1984 in Washington, D.C., as a public affairs consulting subsidiary of Arnold & Porter.

What is business diplomacy?

Business diplomacy is the framework Kraus coined for applying diplomatic practice, stakeholder engagement, coalition-building and cross-cultural fluency to multinational corporate communications and public affairs.

Who owned APCO before the 2004 buyout?

Grey Global Group acquired majority ownership of APCO from Arnold & Porter in 1991 and held it until the September 2004 management buyout.

Who runs APCO Worldwide today?

Brad Staples has served as CEO since January 2015, when Kraus moved from CEO to executive chairman, a role she continues to hold.

What has Margery Kraus been recognized for recently?

In 2026, she received the Enterprising Women Business Icon Award and was inducted into the American University Kogod Business and Entrepreneurship Hall of Fame.

EPR Editorial Team
Written by
EPR Editorial Team

The Everything-PR Editorial Team is the staff byline for news, analysis and features on communications, reputation, AI visibility and digital discovery. Everything-PR has published since 2009. AI tools assist with research and drafting, and every article is reviewed by a human editor before publication. Coverage follows the Editorial Policy, and substantive corrections are noted on the article under the Corrections Policy.

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