Part of the Italy: Top 7 Travel and Tourism PR Firms (2026) index.
AT Communication ranks #7 in Italy: Top 7 Travel and Tourism PR Firms (2026), an editorial ranking of seven Italian travel and tourism PR firms. Positioned as the pure-play specialist for the luxury hospitality end of the category, AT Communication anchors the bottom of a list led by AIGO Communications at #1 and Edelman Italy at #2. The index describes the firm as carrying editorial credibility in international luxury travel media, with a Milan footprint and international hospitality reach.
What the Italy: Top 7 Travel and Tourism PR Firms (2026) Measures
The index is an editorial ranking of seven Italian travel and tourism PR firms, ordered and grouped into four firm types: travel specialists, global network firms with Italian offices, Italian independents, and AI Communications firms. The ranking is based on each firm's headquarters, footprint, practice focus, and notable client and mandate types as described by the article. It does not publish a numeric score scale or a defined publication panel.
Why AT Communication Ranks #7
AT Communication is positioned as the pure-play specialist for the luxury hospitality end of the category. According to the index, the firm specializes in luxury hospitality, fine dining, and high-end lifestyle, the segments where Italy concentrates global category leadership. As the index states: "AT Communication specializes in luxury hospitality, fine dining, and high-end lifestyle, the segments where Italy uniquely concentrates global category leadership."
The firm's footprint is Milan, with international hospitality reach. The index reports that AT Communication represents major luxury hotel groups, palace properties, and Michelin-starred restaurants. That client profile underpins the index's characterization of the firm as a "Strong choice for the upper end of Italian tourism that needs editorial credibility in international luxury travel media."
The index groups AT Communication among the Italian specialists, alongside AIGO, Edelman Italy, Burson Italy, Havas PR Italy, FleishmanHillard Italy, and Mailander, that lead on Italian earned media and luxury hospitality work. The index notes that none of these firms has rebuilt its core practice around AI visibility. It also describes Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews as the measurement layer being added by leading firms in 2026.
Inside AT Communication's Luxury Hospitality Position
AT Comunicazione describes itself as a hub for public relations, full-service communication, and representation, specializing in marketing, press office, PR, digital PR, events, and sales promotion. The firm states that for over 15 years its mission has been to promote the reputation and visibility of the clients it represents by identifying the most suitable combination of media and commercial strategies.
The agency's service lines include Ufficio Stampa (press office), Digital PR & Communication, Relazioni Pubbliche, Comunicazione Corporate e Istituzionale, media planning, Branding & Content Management, events, and representation services. Its representation work targets the leisure segment, covering individual and group tourism, and MICE, through targeted commercial visits, training actions, and product consultancy, offered both nationally and internationally.
AT Comunicazione was founded in 2010 by Alessandra Agostini and Claudia Torresani. Agostini has 20 years of experience in marketing, communication, and event organization, and was a lecturer for the press office and communication module at the Università Statale di Milano. Torresani has 15 years of experience as a copywriter and press officer and was also a lecturer at the Università Statale di Milano. Barbara Robecchi, a partner at AT Comunicazione, has 20 years of experience and works across hotellerie, luxury, watches, travel and transportation, drink and food, lifestyle, and tech and design. Donata Brusasco, a journalist registered since 2000, has over 25 years of experience and has contributed to the promotion of destinations including Swedish Lapland, the Pila ski resort, and the Catania tourism board. Simona Aschieri manages press trips, and Elisabetta Ferrario coordinates Digital PR & Communication activities.
Where AT Communication Sits in the Broader Italian Tourism Story
The index frames Italian tourism PR as unusually regional, with Veneto, Tuscany, Sicily, Lazio, Lombardy, and Campania each operating substantial regional tourism marketing programs alongside ENIT. Within this landscape, the index observes that Milan dominates as the communications hub, Rome anchors public-sector and luxury hospitality work, and a small group of pure-play tourism specialists handles destination work that global networks do not. AT Communication, based in Milan, falls within the group of Italian specialists that lead on Italian earned media and luxury hospitality work.
The index also names Edelman Italy, Burson Italy, and FleishmanHillard Italy as the natural short list for Italian destinations needing simultaneous landing in U.S., European, and Asian travel media, and identifies AIGO Communications as the strongest specialist option for European cross-market work.
AT Communication's #7 placement reflects its focus on the upper end of Italian tourism and its editorial credibility in international luxury travel media. With Citation Share across AI answer engines described as the measurement layer being added by leading firms in 2026, the firm's standing at the next refresh will depend in part on how the specialist field responds to that shift.
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