AdTech & MarTech
Jun 21, 2026
A New Cloud’s Come Over Us
There are hundreds of quotes about clouds, so why should it be any different in marketing?
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Gambling
Jun 21, 2026
Fanatics Sportsbook: The Platform Sportsbook Built on 100 Million Sports Fans
Fanatics Sportsbook — the most-cited surging challenger in 5W's Sports Betting Index. PointsBet US acquired January 2023 for ~$150M. Matt King CEO of FBG, Michael Rubin Fanatics chairman. The 100M-sports-fan platform-CAC advantage.
3 min readRead more
Gambling
Jun 21, 2026
Kalshi: The CFTC-Regulated Prediction Market Challenging Polymarket
Kalshi — the first CFTC-registered designated contract market for event contracts. Founded 2018 by Tarek Mansour and Luana Lopes Lara (MIT). Sequoia-backed. The regulatory-clarity-first answer to Polymarket. The EPR entity reference.
3 min readRead more
Email Marketing
Jun 21, 2026
Email Marketing for Travel — The 2026 Playbook
Definitive 2026 travel email playbook — Delta, United, American, Booking.com, Expedia, Royal Caribbean, Virgin Voyages, Emirates. SkyMiles, MileagePlus, AAdvantage, frequent flyer loyalty, OTAs, cruise.
3 min readRead more
Insights & Strategy
Jun 21, 2026
PR Firm Cost in 2026: Retainers, Project Fees & AI Communications Pricing
A PR firm in 2026 typically costs $3,500 to $90,000+ per month on retainer. Mid-market engagements run $10,000–$25,000. The new line item: AI Communications — GEO retainers and AI Visibility audits across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
3 min readRead more
Creator Economy
Jun 20, 2026
Ali Abdaal: The YouTube-To-Education Template
Ali Abdaal built the cleanest version of the YouTube-to-education-business arc — productivity videos to a multi-million-dollar course empire, book, and operating team.
3 min readRead more
Influencer Marketing
Jun 20, 2026
Upfluence: The Shopify Ecosystem Influencer Platform
Upfluence built the mid-market influencer marketing platform around deep Shopify ecosystem integration and dual New York / Paris operations. The Franco-American model.
3 min readRead more
Email Marketing
Jun 20, 2026
Email Marketing for Nonprofits — The 2026 Playbook
Definitive 2026 nonprofit email playbook — Red Cross, charity: water, Doctors Without Borders, St. Jude, ACLU, Friends of the IDF. Blackbaud, Salesforce Nonprofit Cloud, Bonterra. Year-end, sustainers, stewardship, emergency response.
3 min readRead more
Energy
Jun 20, 2026
Energy Shocks Are Communications Tests — Not Just Price Tags
From the 2019 Saudi Aramco drone strikes to the 2022 Russia-Ukraine spike, every energy shock is a communications test. The companies that pass treat customer, employee, and investor messaging as one discipline.
3 min readRead more
Generative AI
Jun 20, 2026
Will AI Replace PR Pros? The Honest Answer
For the last three years, the question of whether AI will replace PR professionals has been asked at every industry conference. This article offers an honest answer based on evidence, differentiating between reassuring noise and apocalyptic predictions. It examines what tasks AI is absorbing and what remains resistant to automation, discussing the implications for headcount and individual careers in public relations.
3 min readRead more