Consumer Brands & Retail
Sep 1, 2025
Dosist: Wellness, Not Weed
Dosist's 2.5mg metered dose vape, clinical-white packaging, and Sleep/Calm/Bliss naming pulled cannabis into Well+Good and Goop. Wellness, not weed.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
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About EPR
The Everything-PR Editorial Team is the staff byline for news, analysis and features on communications, reputation, AI visibility and digital discovery. Everything-PR has published since 2009. AI tools assist with research and drafting, and every article is reviewed by a human editor before publication. Coverage follows the Editorial Policy, and substantive corrections are noted on the article under the Corrections Policy.
Latest by EPR Editorial Team
PR Firms & Communications Agencies
Aug 27, 2025
Best PR Firms in Spain: The 2026 Directory
The leading PR firms in Spain: LLYC, ATREVIA, and Edelman Spain, plus the country's four-language media landscape, the Catalan question, and its role as the bridge to Latin America.
3 min readRead more
Social Media
Aug 26, 2025
How to Do Influencer PR Well: Beyond the Hype and Into the Strategy
Learn how to build authentic influencer PR strategies beyond paid marketing, focusing on relationship building and strategic storytelling to drive brand awareness and trust.
3 min readRead more
Marketing
Aug 22, 2025
Why SaaS GEO Programs Fail — And How to Fix Them
SaaS marketing is the most mature digital discipline in B2B. SaaS GEO programs are mostly underperforming. Five failure modes — optimizing for branded search, product pages the engines can't resolve, review programs as reputation management, underfunded analyst relations, and thought leadership without methodology.
3 min readRead more
Marketing
Aug 19, 2025
The $26 Billion Camp Economy: How 15,000 Operators Market a 4-to-8-Week Revenue Window
The U.S. camp industry generates $26 billion annually across 15,000 operators — all inside a 4-to-8-week window. Sawyer's 13 million bookings, ACA accreditation, the $1.6 billion Jewish camp economy, and why AI engines now decide which camps families discover first.
3 min readRead more
Entertainment & Media
Aug 17, 2025
Piers Morgan — The Profile of a Media Operator Who Outlasted Five Platforms
Piers Morgan has been fired, cancelled, walked off, and exited — five times across five platforms over four decades. The media profile of an operator who outlasted Fleet Street, CNN, ITV, and TalkTV — and rebuilt himself on YouTube. The five-platform arc, the Meghan Markle inflection, the controversy mechanic, and the citation footprint.
3 min readRead more
Crisis Communications
Aug 15, 2025
How the Four Models of PR Map to the Modern Crisis Canon
Six modern PR crises diagnosed through Grunig and Hunt's four models — Tylenol, Pepsi/Kendall, MSL/Netflix, Qwikster, Bud Light, and Starbucks under Brian Niccol. The diagnostic vocabulary every crisis operator needs.
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AI Communications
Aug 15, 2025
ChatGPT vs Claude vs Gemini for PR Work: Which to Use
Three tools. Roughly the same price, about $20 a month each. Not the same tool. A team that picks one and stops leaves capability on the table. A team that buys all three for everyone wastes budget. The useful question isn't which is best. It's which does which job.
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Public Affairs & Government
Aug 12, 2025
Top PR Agencies in Ireland (2026): Leading Irish Firms
Ireland's communications industry sits at an unusual intersection — Europe's largest concentration of multinational headquarters per capita has produced disproportionate agency depth in technology, corporate communications, public affairs, and crisis. The leading Irish firms in 2026, organized by vertical.
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Consumer Brands & Retail
Aug 9, 2025
Pet Marketing Done Poorly: When Tail-Wagging Turns Into Brand Barking
Discover why many pet brands fail at marketing with misleading claims, poor authenticity and weak digital engagement. Learn how pet companies can better serve pet parents.
3 min readRead more