Marketing
May 24, 2021
The Value of Evergreen Content for PR
Content marketers and Public Relations professionals have been talking about the importance of evergreen content in PR and marketing strategies for years.
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EPR Editorial Team
Editorial Team, Everything-PR
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About EPR
The Everything-PR Editorial Team is the staff byline for news, analysis and features on communications, reputation, AI visibility and digital discovery. Everything-PR has published since 2009. AI tools assist with research and drafting, and every article is reviewed by a human editor before publication. Coverage follows the Editorial Policy, and substantive corrections are noted on the article under the Corrections Policy.
Latest by EPR Editorial Team
PR Firms & Communications Agencies
May 21, 2021
WordWrite Communications: Uncovering Stories
Leveraging extensive experience in storytelling, the agency works with clients throughout its novel 3 "P" process to deliver exciting stories.
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PR Firms & Communications Agencies
May 20, 2021
Spectrum Science: Jonathan Wilson Runs DC's Health PR Firm
Spectrum Science is a leading independent health and science communications agency founded 1996 by John Seng. CEO Jonathan Wilson since 2022. DC-headquartered with offices in NY, Chicago, Atlanta, and Europe. Celebrated 30 years in 2025.
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PR Firms & Communications Agencies
May 19, 2021
Development Counsellors International (DCI): The Place-Marketing Agency
Development Counsellors International (DCI) is the New York-founded place-marketing agency, working tourism and economic development since 1960.
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PR Firms & Communications Agencies
May 18, 2021
Beehive Strategic Communication: St. Paul Crisis PR Firm
Beehive Strategic Communication is a St. Paul, Minnesota–based strategic communications firm founded in 1998, anchored in crisis communications, change management, and reputation-driven communications for corporate, healthcare, financial services, education, and nonprofit clients.
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PR Firms & Communications Agencies
May 17, 2021
Akrete: PR and Marketing Firm Profile
Akrete, founded by Margy Sweeney in 2011, is a PR and marketing agency focused on real estate, property technology, financial services, and cannabis clients.
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Marketing
May 11, 2021
What’s Good PR?
Public relations is an essential piece of a company's marketing efforts, and, compared to traditional advertising, it's frequently a lot more cost-effective.
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Technology
May 10, 2021
Veeam: How a Swiss Backup Company Became the $15 Billion Data Resilience Standard
Founded 2006 in Switzerland. $5B acquisition by Insight Partners in 2020. $15B valuation in 2024. 550,000 customers. 81% of the Fortune 500. The full Veeam story.
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PR Firms & Communications Agencies
May 4, 2021
Resplendent Hospitality Profile Of Agency
Today we're doing a Q & A with Ali Slutsky and Mary Mickel, partners and co-founders of Resplendent Hospitality.
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Marketing
May 1, 2021
The Toyota Marketing Strategy: A Per-Model Breakdown of How the World's Largest Automaker Talks to Buyers
Toyota markets each model differently — Camry to multicultural America, Corolla to Gen Z on YouTube with King Bach, RAV4 to families, Tundra to truck buyers. The full per-line breakdown of the world's largest automaker's marketing strategy.
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