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EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

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About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

When Marketing Blew Up
Marketing
Sep 16, 2024

When Marketing Blew Up

Apple's Crush ad pulled. Jaguar's "copy nothing" rebrand. Bumble's celibacy billboards. Bud Light's sustained boycott costing $1.4B in 2023 North America revenue. The verified marketing scandals from 2024 through 2026, with sources, dates, and what each one cost the brand.

3 min readRead more
20 iGaming Marketing Plays That Actually Work
Gambling
Sep 15, 2024

20 iGaming Marketing Plays That Actually Work

20 real named iGaming programs from U.S.-regulated operators (BetMGM, DraftKings Casino + Golden Nugget, FanDuel Casino, Caesars Palace Online, Borgata, Hard Rock Bet, ESPN BET, Fanatics Sportsbook, BetRivers, the WynnBET shutdown) and international brands (Stake.com + Drake, Stake F1 Team, 888 + Beckham, Bet365 + Ray Winstone, Casumo, PokerStars EPT/WCOOP, Evolution Gaming, NetEnt). The three patterns that separate the iGaming brands that compound.

3 min readRead more
Parenting Marketing: Huggies "No Baby Unhugged," Disney Family Marketing, and Baby Dove "Real Moms"
PR, AI & Communications News
Sep 15, 2024

Parenting Marketing: Huggies "No Baby Unhugged," Disney Family Marketing, and Baby Dove "Real Moms"

The canonical EPR parenting marketing reference — Huggies "No Baby Unhugged" (Kimberly-Clark 2015), Disney's $100M+ family marketing footprint across Parks, Disney+, and Consumer Products, Baby Dove "Real Moms, Real Stories" (Unilever 2017), and Pampers "Thank You, Mom" Olympic platform (P&G 2010-2024). Five operating principles for parenting marketing that works.

3 min readRead more

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