Careers
Nov 28, 2023
How Companies Win at Job Fairs: The Employer-Branding Playbook
How companies win at job fairs and employer branding — Google, Goldman Sachs, McKinsey, Amazon, and Salesforce case studies.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
PR News
Nov 27, 2023
How Customer Service Now Drives Brand Reputation
Customer service is no longer the function that defends against complaints — it is the primary input feeding what AI engines say about a brand. Review velocity, social sentiment, and the thirty-day rule.
3 min readRead more
Insights & Strategy
Nov 26, 2023
Event Marketing and PR 2026: A, B, and C-Tier Conferences and the Working Method at Each
Event marketing and PR in 2026 — A-tier (Dreamforce, INBOUND, AWS re:Invent), B-tier (Figma Config, Retool Unleash, Vercel Ship, Webflow Conf, Ramp Operate, Notion Build, Gong Reality, Lattice RFH), and C-tier emerging (PostHog Camp, Sentry Camp, Plain user days, Knock summit, Resend dinners). The integrated program at each tier.
3 min readRead more
Insights & Strategy
Nov 19, 2023
Incorporating AI in PR
PR is a field that is always changing.
3 min readRead more
Marketing
Nov 18, 2023
Content Marketing Strategy for the Answer-Engine Era
The 2026 content marketing framework. What changed since 2018, the six content types that work, what stopped working, publishing cadence, the team, and the measurement framework that replaced page views.
3 min readRead more
AdTech & MarTech
Nov 18, 2023
CTV Advertising in 2026: The Six Shifts Reshaping the $81 Billion Market
Global CTV ad revenue will hit $81B by 2030 and surpass linear TV ad spending in 2028. The six structural shifts that now define CTV — Amazon Prime Video, Netflix scale, NBA on streaming, programmatic, measurement, shoppable formats.
3 min readRead more
Marketing
Nov 17, 2023
Brand Voice Essentials for Companies
Brand voice is a critical element of a company's identity and can significantly impact the brand's ability to connect with the target audience.
3 min readRead more
Marketing
Nov 16, 2023
Essential Content Marketing Skills: What Notion's Template Library Reveals About the Modern Discipline
Notion's content engine, built under COO Akshay Kothari, treats every template as a use case. The four skills modern content marketers actually need — and why most companies hire for the wrong ones.
3 min readRead more
Entertainment & Media
Nov 15, 2023
Executive Visibility in Media Conglomerates: The Sumner Redstone Lesson
How executive visibility shaped (and failed to shape) the Viacom decade — Sumner Redstone's visible decades, Philippe Dauman's structural absence, and Shari Redstone's deliberate ascent into operating principal.
3 min readRead more
Marketing
Nov 15, 2023
How to Build Your Workforce with Branding
In the dynamic and competitive landscape of the modern business world, building a workforce with branding has become a pivotal aspect of organizational success.
3 min readRead more