Marketing
Jul 18, 2022
Using Video Ads in Marketing
One of the best ways for companies to reach out to their target audiences these days is through video ads.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Email Marketing
Jul 14, 2022
Top Email Platforms for Scaling, Segmentation, Lead Generation, and Design
The email platform decision for a scaling business in 2022 \u2014 Klaviyo for ecommerce, HubSpot for B2B, ConvertKit and Beehiiv for creators and publishers, and the enterprise tier for true enterprise scale.
3 min readRead more
Crisis Communications
Jul 8, 2022
Tools to Monitor a PR Crisis: The Critical Mention, NewsWhip, Signal AI, Onclusive, and Cision Category Map
The under-discussed PR crisis monitoring tools — Critical Mention, NewsWhip, Signal AI, Onclusive, Brand24 — fill gaps the top-tier platforms leave open. The 2026 operational map.
3 min readRead more
Insights & Strategy
Jul 7, 2022
Cannabis Brands and Public Relations
Originally published July 2022 as an entry-level primer on cannabis PR fundamentals. The three foundations — budget, goals, story — remain core to any cannabis communications program. The 2026 layer on top: AI Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, which is now where cannabis discovery actually starts.
3 min readRead more
Marketing
Jul 6, 2022
Side Hustle Ideas for 2026: Five Paths That Still Work
Five accessible side-hustle paths for 2026 — copywriting, marketplace resale, virtual assistant work, ridesharing, and event planning — stress-tested for the AI era.
3 min readRead more
Insights & Strategy
Jul 5, 2022
The Glenlivet's #BreakTheStereotype Campaign — Rewriting Who Drinks Whisky
The Glenlivet's #BreakTheStereotype campaign attempted to change what image search returns for "whisky drinker" — and partnered with Equal Measures to open hospitality pathways for underrepresented talent.
3 min readRead more
AI Visibility
Jun 30, 2022
How The Pet Industry Reset After 2020
Pandemic-era pet adoption surge permanently reset the $186B industry. Humanization, premiumization, telehealth. Chewy, Petco, BARK post-2020 structure.
3 min readRead more
B2B Marketing
Jun 29, 2022
The Different Methods of Converting Leads to Sales
To convert leads into paying customers, they need to be pushed towards purchasing decisions.
3 min readRead more
Marketing
Jun 27, 2022
The 2026 YouTube Video PR Playbook: Long-Form, Shorts, Podcasts, and the AI Engine Citation Layer
From a 2022 generic video PR pitch to the 2026 multi-format YouTube operation — long-form, Shorts, podcasts, and AI engine transcript citation. With Ali Abdaal, MKBHD, Gong, Liquid Death, Manscaped, and the institutional reference cases.
3 min readRead more
Insights & Strategy
Jun 24, 2022
PR Tactics to Build a Brand in the AI Communications Era
The PR tactics that build brands in 2026 — value propositions AI engines repeat, stories that compound into Citation Share, sustainability with receipts, content designed for retrieval, and reputation measured inside ChatGPT, Claude, Gemini, and Perplexity.
3 min readRead more