Insights & Strategy
Jun 11, 2022
Conducting Market Research
Consumers these days have a lot of power because they're easily able to research a company's products or services and make their own purchasing decisions.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Marketing
Jun 10, 2022
Tips on Tracking Digital Marketing Campaigns
SEO, PPC, website UX, email marketing — four digital marketing channels and the tracking metrics that tell you each one is working. Campaign performance by channel.
3 min readRead more
Insights & Strategy
Jun 10, 2022
Sustainability and beauty brands
For consumers today, sustainability is important, and they are willing to switch loyalties to reduce environmental effects.
3 min readRead more
Marketing
Jun 9, 2022
Effective Digital Marketing in 2026: What Unilever and Zeta Global Teach
Digital marketing in 2026 is an operating model integrated across infrastructure, channels, measurement, and AI engine surfaces. What Unilever and Zeta Global teach about execution discipline and infrastructure that compounds.
3 min readRead more
Multicultural Marketing & DEI
Jun 9, 2022
Brands Standing With the LGBTQ+ Community: What Pride Marketing Looks Like After Bud Light
Which brands held their LGBTQ+ positioning after Bud Light and the Target rollback — and which retreated. The 2026 list of corporate Pride durability.
3 min readRead more
Marketing
Jun 8, 2022
Marketing: EPR's Coverage of Campaigns, Digital, Channels, and the Marketing Industry
With a digital marketing strategy, companies can reach more people in their target market and grow their revenue.
3 min readRead more
Insights & Strategy
Jun 8, 2022
Sustainable Travel in 2026: How Patagonia, Airbnb, Booking.com, and Allbirds Set the Category
For consumers today, sustainability is a concern.
3 min readRead more
Marketing
Jun 7, 2022
Video and Influencer Marketing: The 2026 Operating Stack
Through digital marketing companies can focus on creating more value for their target audiences while still retaining a competitive edge over their markets.
3 min readRead more
Marketing
Jun 7, 2022
The Digital Marketing Reset: From Funnels to AI Citation Share
With the first half of 2022 in the books, it's time to turn your attention to the rest of the year.
3 min readRead more
Social Media
Jun 7, 2022
Best Social Media Assessment Tools for Companies
Buzzsumo generates a report for companies that include the average engagement rates by day of the week and per post type.
3 min readRead more