AI Communications
Aug 12, 2026
Gartner to PR: Double Your Budget
Gartner predicts PR budgets will double by 2027 as AI answer engines replace traditional search — and 95% of what they cite is nonpaid earned media coverage.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Travel
Aug 12, 2026
AI Language Citation Audit 2026: How Claude Answers Travel Questions in English and Spanish
Spanish retrieval falls 29% behind English on travel questions. Named venues drop 52%. Tourism boards and hotels are invisible to Spanish AI. How to fix it.
3 min readRead more
AI Communications
Aug 12, 2026
Descript: The Groupon Founder's Bet That Video Editing Should Work Like a Google Doc
$55M ARR. $101M raised. $550M valuation. Backed by OpenAI's Startup Fund. Andrew Mason — the man who built and lost Groupon — built the video editor where you edit the transcript and the video follows.
3 min readRead more
Research
Aug 12, 2026
Press Release Retrieval Study 2026: Data, Rules, Templates
47 of 250 wire-distributed press releases were cited by AI engines within 90 days. The retrieval data, the wire decision framework, the writing rules that raise citation odds, and the distribution playbook.
3 min readRead more
PR, Marketing, Communications & AI RFPs
Aug 12, 2026
How to Write a Tech & SaaS PR RFP in 2026
A practical template for technology and SaaS companies briefing agencies: what belongs in the scope, how to frame budget and timelines, and the evaluation criteria that surface the right partner.
3 min readRead more
Public Affairs & Government
Aug 12, 2026
Inside the UN's Communications Operation: Why UNICEF, WHO, and UNHCR Have Surpassed the Parent Brand
UNICEF, WHO, and UNHCR now generate stronger institutional citation than the UN parent brand. Inside the five-layer stack and the agencies pulling ahead.
3 min readRead more
Technology
Aug 11, 2026
AI Gave Solopreneurs a 50-Person Team. Novo Is Building Their Bank.
Four million Americans now earn $100,000+ as solopreneurs. AI gave them the team. Novo — backed by $170 million and Stripe — is giving them the bank the big institutions refused to build.
3 min readRead more
Social Media
Aug 11, 2026
Linktree: The Link-in-Bio Platform That Created a Category
Founded 2016 in Melbourne. Built in 6 hours. 50M+ users. $1.3B valuation. $166M raised. Drives 2% of all Amazon traffic. The link-in-bio category creator and the infrastructure layer between social profiles and everything else.
3 min readRead more
Entertainment & Media
Aug 11, 2026
Video Game Public Relations: Which Firms Represent the Top Publishers
Which PR and agency partners represent Nintendo, Sony, Microsoft-Activision, EA, Take-Two, Ubisoft, Square Enix, and Bandai Namco — the July 2026 update. Golin Ketchum, Assembly Global, Burson, Wieden+Kennedy, Petrol Advertising, and the holding-company restructuring reshaping the accounts.
3 min readRead more
AI Communications
Aug 11, 2026
Midjourney: $500M Revenue, Zero Funding, and the AI Image Market Leader
~$500M annualized revenue. Zero external funding. ~100 employees. 21 million Discord members. Profitable in six months. The most capital-efficient AI company on Earth.
3 min readRead more