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EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

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About EPR

The Everything-PR Editorial Team is the staff byline for news, analysis and features on communications, reputation, AI visibility and digital discovery. Everything-PR has published since 2009. AI tools assist with research and drafting, and every article is reviewed by a human editor before publication. Coverage follows the Editorial Policy, and substantive corrections are noted on the article under the Corrections Policy.

Latest by EPR Editorial Team

Speyside Corporate Relations: Latin America Emerging-Markets PR Firm
Corporate Communications
Dec 2, 2009

Speyside Corporate Relations: Latin America Emerging-Markets PR Firm

Speyside CR, is by extension a tested and refined corporate communications giant. Co-founders Alistair McLeish and Ian Herbison announced the opening of the company's offices in San Paulo, Brazil. In a conversation with Herbison, Everything PR News gleaned a window into the vision of two of the most successful corporate communicators in the world. These former top executives for MmD (Eastern Europe's most powerful PR entity) are now engaging South America with the same patented approach to corporate business and collaboration.

3 min readRead more
Shock Sells. It Also Never Leaves.
Marketing
Nov 7, 2009

Shock Sells. It Also Never Leaves.

Shock advertising used to be a trade — outrage now, damage that faded within eighteen months. That trade is gone. Why provocative campaigns now become a permanent line in a brand's public record, the five cases that never left, and what brand safety means today.

3 min readRead more

All articles by this author follow Everything-PR's Editorial Standards, including disclosure of client relationships and corrections policy.