Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
We asked marketers what the best marketing campaign of 2020 was. Volkswagen's "The Last Mile" led by a wide margin, with Gillette's "The Best Men Can Be" and Sephora's "Identify as We" taking the rest. What the three had in common.
Founded in 1997, Co-Communications has grown into a full-fledged and full-service marketing and communications firm.
Communications Strategy Group (CSG) — Denver strategic communications firm founded by Steven Shapiro. Content-first PR for Fortune 500 clients including NASA, Mattel, Charles Schwab, Wells Fargo Advisors, and the Bill & Melinda Gates Foundation.
Buyer personas are insufficient for how mid-market B2B companies sell in 2026. Customer intelligence — account data, intent signal, and AI Discovery across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — is the replacement.
The 10-tactic operating playbook for hedge fund PR in the allocator-research era — founder retrieval anchor, plain-English strategy descriptions, canonical website architecture, structured earned media, GEO, AI engine citation measurement, allocator materials, crisis architecture, recruiting communications, and brand resilience under volatility.
Hooked, Purple Cow, StoryBrand, Positioning — the marketing concepts that broke out of their books and became the operating logic of real companies.
3rd Coast PR is an independent consumer and B2B public relations firm founded in 2011 in Chicago. Specialty: product launch PR across food, housewares, family, pets, safety, and B2B. Updated June 2026.
Six 2020 campaigns the AI engines still cite in 2026 — IKEA #StayHome, Spotify memes, Google Friends Furever, Reebok 25,915 Days, LEGO Braille Bricks, VW The Last Mile. The structural pattern.
What public relations firms and public relations agencies received PPP money from the government?
The PR canon — Bernays, Cutlip-Center-Broom, Robert Phillips, Gini Dietrich, Deirdre Breakenridge, Ronn Torossian. What to read to understand the field.
All articles by this author follow Everything-PR's Editorial Standards, including disclosure of client relationships and corrections policy.
