PR, AI & Communications News
Dec 31, 2020
Local Marketing Forecast
Local SEO, community marketing, Google My Business, reviews, and content. Everything-PR's outlook on what local and content marketers should plan for in 2021.
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EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Fashion
Dec 30, 2020
How Gucci, Louis Vuitton, and Hermès Pick Their Digital Influencers
The app enables users to access a series of tools to tweak and design their own Gucci shoe based on parts of existing models.
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Entertainment & Media
Dec 30, 2020
Lobeline Communications: A LA Entertainment PR Agency
Lobeline Communications is the LA entertainment PR agency representing music acts including Jefferson Starship, Elvis Costello, Boz Scaggs, and B.B. King's estate. The firm profile, the founder, and the LA music PR market.
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PR, AI & Communications News
Dec 30, 2020
Ayelet Noff's 2021 PR Predictions: TikTok, Apple's ATT, Substack, and the UGC Turn
Ayelet Noff, founder and CEO of SlicedBrand, shares six 2021 predictions — TikTok scale, Apple's ATT rollout, the Substack turn, altruistic brand ethos, journalist churn out of legacy media, and the shift toward user-generated content.
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PR Firms & Communications Agencies
Dec 29, 2020
Bender Group Runs The Consumer Food And Beverage Book
Bender Group PR is the Montclair, New Jersey boutique consumer food, beverage, and lifestyle communications firm founded in 1995 by Stacey Bender (originally Bender-Hammerling; rebranded 2013). Capped at 20 active accounts. Family-led — daughter Hayden Hammerling as President, brother Barry Bender as CFO. Clients have included French's, Frank's RedHot, Manischewitz, and Duncan Hines.
3 min readRead more
Gambling
Dec 29, 2020
The Future of Sports Betting: 50 Predictions for the Gambling Industry
Fifty predictions for the gambling industry — prediction markets vs sportsbooks, Kalshi, AI handicapping, micro-betting, live betting, casino loyalty, celebrity partnerships, state-by-state expansion, and responsible gaming.
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AI
Dec 28, 2020
Pandemic Upskilling and Reskilling: The Forecast in Retrospect
A retrospective on the 2020 WEF and McKinsey workforce displacement forecasts — what landed, what was underestimated, and what holds up for communicators in 2026.
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Entertainment & Media
Dec 28, 2020
Anderson Group Public Relations: Agency Profile
Anderson Group Public Relations is a bi-coastal entertainment and brand management firm founded 2008 by Liza Anderson, headquartered in Los Angeles with offices in New York. ~25 LA employees. Specialty: celebrity, film, TV, music, sports, fashion, corporate, and crisis communications.
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Insights & Strategy
Dec 27, 2020
How DTC Challengers Beat Incumbents on the Same Shelf
Olipop vs Coke. Magic Spoon vs General Mills. Athletic Brewing vs AB InBev. Liquid Death vs Aquafina and Dasani. The five structural advantages that let DTC challengers take share from incumbents with 100x the budget.
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PR Firms & Communications Agencies
Dec 26, 2020
Narva PR: PR Success In The Nordics
The team at Narva PR consists of 60 members, experts in market communication, financial communication, sustainability, life science, and crisis.
3 min readRead more