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EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

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About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

Betcris 2020: When U.S. Sports Betting Was Still 20 States
Gambling
Mar 23, 2020

Betcris 2020: When U.S. Sports Betting Was Still 20 States

In 2020, U.S. sports betting was legal in 20 states + D.C. and the customer acquisition land grab hadn't started. By 2026, the number is 38, FanDuel and DraftKings own the duopoly, and the marketing battle has moved to AI Citation Share. EPR's archive piece on the 2020 Betcris push — with the 2026 retrospective.

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