Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
In 2011, Duke Nukem Forever shipped after 15 years of development. It was panned. Its PR firm threatened critics on Twitter. The firm was fired the same day. The incident remains the clearest case study in gaming PR failure — and what it teaches about review embargoes and reputation management still applies.
The definitive PR playbook on branded newsjacking of astronomical events — from the 2011 lunar eclipse through the April 2024 Great American Eclipse. MoonPie's Brutality in the Totality. SunChips' four-minute scarcity play. Krispy Kreme × Oreo. Pizza Hut's Total Eclipse of the Hut. Four operating principles.
EPR's 2011 interview with Kathy Bloomgarden, CEO of Ruder Finn, conducted at the firm's Switzerland offices in her first year as CEO. Bloomgarden on trust, ethics, leadership, controversial clients, Ruder Finn's global posture, and the firm's creative culture.
MyPlate launched June 2, 2011 with Michelle Obama and the USDA. On January 7, 2026, an inverted food pyramid took over as the lead federal nutrition graphic.
Every day we are coming across many different articles and other interesting content.
Google Alerts is free, fast to set up, and useful for the basics. It also misses most of what modern media monitoring should catch. The honest guide.
The U.S. podcast economy crossed $2B in advertising revenue in 2024. Joe Rogan, Acquired, Lenny, Pivot, All-In, The Daily. Podcasts are reputation infrastructure. The EPR Podcast Influence Index.
Disney Cruise Line is running one of the most ambitious themed-experience expansion cycles in the cruise category. The Disney Dream — launched in January — adds AquaDuck, the first water-coaster on a cruise ship, plus Enchanted Art, Animator's Palate, and family-stateroom design. Disney Fantasy follows in 2012.
Facebook paid Burson-Marsteller to plant anti-Google stories in 2011 without disclosing itself as the client. Here's how the campaign unraveled, what both companies said, and what it teaches PR teams today.
The working craft of media relations — the angle, the list, the relationship, the follow-up. The execution companion to EPR's Media Relations discipline pillar.
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