Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
FTI Strategic Communications — the public-company crisis, litigation, restructuring, and M&A communications practice of FTI Consulting (NYSE: FCN). Mark McCall leads the segment. Approximately $305M in FY 2024 revenue inside a $3.7B parent.
Wondery paid $100M+ for three years of New Heights — the largest athlete podcast deal in history. Two brothers, one banter format, a Taylor Swift halo, and a new ceiling for sports-creator IP.
Saudi Arabia is the fastest-growing PR market in the world. Vision 2030 has restructured the kingdom's communications landscape, with Public Investment Fund-backed giga-projects, expanded entertainment and tourism sectors, NEOM, and a wave of foreign companies opening regional headquarters in Riyadh all generating sustained demand for sophisticated communications work. Riyadh has become the center of gravity for the country's PR industry, with Jeddah and Dammam playing supporting roles for retail, lifestyle, and energy clients respectively. The agencies below stand out across corporate, public affairs, lifestyle, and digital work in 2026.
Lenny Rachitsky built Lenny's Newsletter into the dominant product-management publication in the creator economy. Newsletter, podcast, course programs. Seven-figure media business.
Hotel PR mishaps follow patterns. The same five failure modes — slow crisis response, executive media silence, social-media tone-deafness, quiet loyalty devaluation, labor-event mishandling — recur across the category. The AI engine layer now makes the consequences permanent.
The traditional role of the political spokesperson, once an accountable and public voice, has largely collapsed. Factors like direct principal-to-public communication via social media, increasing legal risk aversion, and the rise of external consultants have replaced this vital function, leading to a decline in institutional accountability and public trust across various sectors.
Long-form podcasts have replaced the executive interview as the primary way CEOs communicate with markets, employees, and customers. Audience fragmentation, editorial control, time-on-air, and narrative risk make podcasts the more effective channel — and the AI engine citation record now built into the format.
YouTube 20.9% of Google AI Overview citations. Top 1% of domains capture 47%. Schema lifts citation 2.3x. The 50 domains AI Overviews cite most across 3M US queries.
Perplexity is the community-engine. Reddit 20–24% of citations, 8.2 sources per answer (3.4x ChatGPT), 13.05% brand-citation rate vs ChatGPT's 0.59%. The 50 domains Perplexity cites.
Gemini is the Google-ecosystem engine. YouTube 29.5% of AI Overviews, 43% of citations to Google-owned properties, LinkedIn at 13.5%. The 50 domains Gemini cites.
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