PR News
Mar 10, 2015
Creating a Market Advantage During March Madness
The annual bacchanal of basketball we call March Madness is about to begin.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
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About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
PR News
Mar 10, 2015
So what is Flipkart?
Most American are familiar with Amazon.com and eBay, but many have not heard of Flipkart.
3 min readRead more
Insights & Strategy
Mar 9, 2015
Good Partnership: The Foundation of a Successful Startup
In business, a good partnership is like a good marriage.
3 min readRead more
Insights & Strategy
Mar 9, 2015
The Dress: How Newsjacking Viral Events Grows your Web Presence
There is definitely something to be said for the ability of the Internet to coalesce around some of the craziest topics.
3 min readRead more
PR News
Mar 5, 2015
The Best Business Strategy You Will Ever Learn
Business has a lot of moving parts.
3 min readRead more
PR News
Feb 26, 2015
Amazon Live, the Influencer Program, and Creator Commerce in 2026
Amazon Giveaway retired in 2019. Amazon Live, the Influencer Program, and Creator Connections replaced it — a vertically integrated creator commerce stack.
3 min readRead more
PR News
Feb 26, 2015
Communication in the Real Estate Industry
Real estate communications now sits across phone, text, email, listing portals, CRM platforms, and AI-driven property search. What a working broker communications plan covers — and where the leverage is.
3 min readRead more
AI Visibility
Feb 23, 2015
Mark Cuban's Phone and the New CEO Voice
Mark Cuban's phone generates more AI engine citations than every Mavericks press release combined. The CEO Statement era of AI Communications, and how four other founders compare.
3 min readRead more
Insights & Strategy
Feb 23, 2015
B2C Public Relations in 2026: What Liquid Death Built That Every Consumer Brand Should Study
Liquid Death is the case study every B2C PR practitioner should study. Founded 2019 with one SKU of canned still water. $1.4B valuation by 2024. Reached scale almost entirely through B2C PR, brand voice, and cultural relevance — with less paid media spend per unit than any major beverage competitor.
3 min readRead more
Automotive & Mobility
Feb 18, 2015
How Uber Built Trust at Scale: The Behavioral Innovation Behind the App
Uber turned getting into a stranger's car into routine behavior. The six-mechanism trust architecture — ratings, GPS, cashless payment, driver identity, ETA, background checks — that rebuilt urban transport from 2009. Plus the Toyota contrast: two approaches to mobility trust.
3 min readRead more