Big Picture PR:  Agency Profile

As a hybrid agency, Big Picture PR’s specialty is in creating compelling campaigns that place brands in the digital space and that connect them to key influencers. With visibility being a metric for success, Big Picture puts high emphasis on making brand stories highly visible across an array of important media.

With storytelling being a key part of the agency’s approach, it has honed the ability to empathize, connect, and bond with the vast population of digitally-connected consumers. Working with brands that range from emerging startups to globally-recognized entities positions the agency as an influencer in the PR industry.

Moreso, working with influential personalities, media and bloggers to increase visibility for brands in the active lifestyle, fashion and accessories, beauty, and consumer technology industries, positions the agency as a PR leader for consumer lifestyle brands.

Founder & Partners

Amy Cunha

Amy Cunha, an expert PR strategist working with consumer lifestyle brands, launched Big Picture PR back in 2004. Her more than 20 years of experience in PR and branding introduces a wealth of experience and insight into the PR agency.

Thanks to Cunha’s expertise from developing and launching hundreds of brands within the consumer-lifestyle space, the award-winning founder has mastered the art of delivering exceptional results in a variety of campaign facets. With utmost creativity, Big Picture’s founder crafts inspired branding concepts and media campaigns that draw in and engage bloggers, the media and consumers, maximizing exposure, publicity, and sales for different clients.

Cunha’s noteworthy client experiences include creating highly successful campaigns for brands like Miss Selfridge, Wallis, Dorothy Perkins (London’s well-known brands within the Arcadia Group), Lunar Design, Baggu, and Anyi Lu International.

Chelsea Sallee, Partner

Specializing in account strategy, social media activation, media relations, digital communications, branding, events, and launches (products and companies), Big Picture’s partner Chelsea Sallee has more than a decade of PR and marketing experience. Having worked with consumer lifestyle brands within e-commerce, fashion, beauty, wellness, and consumer technology, she brings unmatched experience and expertise in the respective fields.

Since joining Big Picture’s PR, Sallee has secured extensive publicity through online media and national print. Notable media that have worked Sallee include WWD, the New York Times, InStyle, Forbes, Lucky magazine, Allure, Refinery29, Men’s Health, Redbook, and many others.

Paula Alvarez, Partner

With more than a decade of client experience, Paula Alvarez has sharpened her skills in creating brand awareness and managing reputations for a wide array of clients. Fields in her specialty list include professional services, technology, financial services, and consumer lifestyle.

Alvarez’s in-depth knowledge and proven track record in generating attention for different campaigns, has carved her niche and earned her connections amongst local, national, international, and vertical media outlets. As a passionate entrepreneur, Alvarez is a proactive problem-solver who is seeking new ideas on a continuous basis, thereby creating novel approaches for different clients.

Prior to joining Big Picture PR, Alvarez served as a PR consultant, working with professional service and technology firms. Her specialties include brand awareness programs, thought-leadership, customer relations, and launch activities.