Part of The AI Communications Hub · companion to How PR Teams Use Claude · the prompt library
Edited on Oct 11, 2026.
The 25 prompts below cover the tasks Claude handles best for a PR or communications team: long-document review, crisis statements, on-voice drafting, and message discipline. Claude's advantage is holding a large amount of context at once, a full brand book, a lengthy transcript, several prior releases, so the prompts below are built to take advantage of that, not to compete with a quick-drafting tool like ChatGPT. Copy a prompt, fill in the bracketed fields, and paste in the source material Claude needs to reason across.
How should a PR team use this prompt library?
Paste in the actual source material, the brand guidelines, the transcript, the prior releases, before running the prompt, since Claude's strength is reasoning across material already in the conversation, not guessing at facts it does not have. A prompt with real source material attached produces a far more useful result than the same prompt run with placeholders alone. Every prompt in this library is grouped by the job it does: long-document work, crisis and message discipline, on-voice drafting, and research synthesis.
Long-document prompts
These five prompts use Claude's ability to hold a large document in context at once.
- Full report brief. "I am pasting in a full report. Give me a 400-word brief covering the three things that matter most for [audience], the most quotable lines with their location in the document, and what is missing, hedged, or buried. Report: [paste]."
- Contract or agreement review for comms risk. "Read this contract and flag any clause that could create a communications risk if the relationship became public or contentious. Contract: [paste]. For each flag, explain the risk in one sentence."
- Earnings call transcript to talking points. "Read this earnings call transcript and produce five talking points a spokesperson could use if asked about the quarter. Transcript: [paste]. Flag any answer given on the call that seemed evasive or incomplete."
- Regulatory filing plain-language summary. "Summarize this filing in plain language for a business reporter with no legal background. Filing: [paste]. Constraints: 300 words, flag any number that needs a citation."
- Cross-document consistency check. "Compare these two documents for factual or tonal inconsistencies. Document one: [paste]. Document two: [paste]. List every place they disagree or contradict each other."
Crisis and message discipline prompts
These five prompts use Claude's careful hedging and tone precision.
- Crisis statement in three registers. "Draft a holding statement for [company] responding to [situation]. We can confirm: [list]. We cannot confirm: [list]. Produce three versions: cautious, direct, and accountable. For each, flag the sentence a hostile reporter would quote against us."
- Message stress-test against a locked document. "Here is our approved messaging document: [paste]. Here is a draft statement: [paste]. Flag any place the draft contradicts or drifts from the approved messaging."
- Hostile question preparation. "You are a skeptical reporter preparing to interview [executive] about [topic]. Background: [paste]. Produce 10 questions in order of escalating difficulty, including the three a hostile reporter would lead with."
- Voice-lock rewrite against a sample. "Rewrite this draft so it sounds like the person in the voice sample. Voice sample: [paste two paragraphs of their published writing]. Draft to rewrite: [paste]. Keep every fact. Flag any sentence you had to invent context for."
- Positioning stress-test from three angles. "Here is our positioning: [paste]. Play three roles in sequence: a hostile trade reporter, a competitor's comms lead writing internal talking points against us, and a customer reading this for the first time. For each, give the strongest attack."
On-voice drafting prompts
These five prompts lean on Claude's context window to hold a brand voice across a long piece.
- Executive byline in a locked voice. "Draft an 800-word byline for [outlet] by [executive]. Argument: [thesis]. Supporting points: [bullets]. Voice sample: [paste two paragraphs of their published writing]. Constraints: open with a specific scene or stat, no throat-clearing, end with one forward-looking line."
- Press release matched to a style sheet. "Draft a press release using the facts below, matching the attached style sheet exactly. Facts: [bullets]. Style sheet: [paste]. Flag anything in the facts that conflicts with a rule in the style sheet."
- Long-form thought leadership outline. "Outline a 1,500-word thought leadership piece on [topic] for [publication]. Prior pieces in this voice: [paste one or two examples]. Constraints: three main sections, each with one concrete example, no generic industry-trend language."
- Internal memo in an executive's actual voice. "Draft an internal memo from [executive] announcing [news]. Prior internal memos from this executive: [paste one example]. Match the directness and structure of the sample."
- Multi-year message consistency check. "Compare this new positioning statement against these three prior releases for consistency. New statement: [paste]. Prior releases: [paste]. Flag any claim that contradicts or updates a prior public statement without explanation."
Research synthesis prompts
These five prompts use Claude to synthesize material already gathered, not to browse for new information.
- Multi-source competitive synthesis. "I am pasting three competitors' recent statements on [topic]. Summarize each position in two sentences, then identify the one gap in the market none of them has addressed. Sources: [paste each]."
- Survey or study results to key findings. "Read this survey report and extract the five findings most relevant to [audience]. Report: [paste]. For each finding, give the exact figure and its source page."
- Historical coverage pattern analysis. "Read this set of articles about [company or topic] spanning [time period] and identify how the narrative has shifted. Articles: [paste]. Note the specific point where the tone changed and what triggered it."
- Briefing document from scattered notes. "Turn these scattered meeting notes into one structured briefing document. Notes: [paste]. Structure: background, current state, open questions, recommended next step."
- Cross-reference a claim against source material. "Verify whether this claim is supported by the attached source material: [claim]. Source: [paste]. State clearly whether the source supports, partially supports, or does not support the claim."
Planning and structuring prompts
These five prompts use Claude for longer-range structuring work.
- Crisis response plan outline. "Outline a response plan for [type of potential crisis] specific to [company or industry]. Structure: immediate actions in the first hour, statement approval chain, spokesperson assignments, and a monitoring plan."
- Quarterly reporting structure from raw activity notes. "Turn this list of the quarter's PR activities into a structured report. Activities: [paste]. Structure: three wins, one honest gap, two priorities for next quarter."
- New-business proposal outline from a client brief. "Outline a proposal responding to this client brief. Brief: [paste]. Structure: understanding of the challenge, proposed approach, why our agency specifically, and a rough timeline."
- Long-term messaging architecture draft. "Draft a messaging architecture for [brand] covering [number] audience segments. For each segment, give the core message, the proof points, and the one objection to pre-empt."
- Annual review structure from twelve months of coverage. "I am pasting a year's worth of coverage summaries. Structure a year-end review identifying the three biggest wins, the one recurring challenge, and what changed between the first and second half of the year. Coverage summaries: [paste]."
What should a team do after the first draft?
Verify every fact and figure Claude surfaces from a pasted document against the original source before it ships, since even careful, well-hedged output can misstate a number or misattribute a quote from a long document. Apply a final human read for tone on anything voice-locked, since a close match is not the same as an exact one. For the fuller model-tier and Projects setup this prompt library assumes, see How PR Teams Use Claude.
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