AI Communications
Inside Claude's Brand Bias: How Anthropic's Engine Picks Winners
Claude is the AI engine most used by writers, lawyers, analysts, and enterprise operators. Every answer gets copy-pasted into a memo. Here's how it picks winners.
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Claude
PR, AI & Communications News
How Anthropic Does PR — The 6-Primitive Communications Audit
Anthropic runs the most distinctive communications operation in frontier AI. Six primitives — the model spec, Constitutional AI, RSP, system cards, the Amodei sibling division, the long-form essay. EPR's audit.
AI Visibility
Every Major AI Assistant Recommends Its Parent Company More Than Rivals Do — Except One
A two-wave 5W benchmark of 32,200 prompts finds every major AI assistant recommends its parent company's models more often than rivals do — except Claude at 1.2x lift.
Investor Relations
The IR Page Citation Audit 2026: How Claude and Google AI Overviews Cite Corporate Investor Relations Pages
The first independent measurement of whether the multi-million-dollar IR page infrastructure earns AI engine retrieval surface. Financial services ~100%. Biotech ~92%. Mega-cap tech and junior mining ~0%. The IR-hosting vendor matters.
AI Visibility
French Publishers Just Released Hard Citation Share Data. Claude Trails ChatGPT.
French research lab Occurrence published the first granular Citation Share dataset across six AI engines. ChatGPT pulls 32% from brand-owned sources. Claude pulls 17%. The gap is the story.
PR, AI & Communications News
Daniela Amodei — Anthropic President and the Operator Behind the Lab
Daniela Amodei is the President of Anthropic — the operator who built the company while her brother Dario built the model. EPR's canonical reference profile of the most under-covered executive in frontier AI.
Generative Engine Optimization (GEO)
ChatGPT vs. Perplexity vs. Gemini for Brand Visibility: How Each AI Engine Handles Brands Differently
Brands that want to be found and accurately represented in AI-generated answers face a new discovery problem: optimizing for multiple AI engines that each work differently. ChatGPT, Perplexity, and Gemini—the three dominant AI answer engines as of 2026—do not treat brands the same way. A brand that shows up favorably in ChatGPT may be invisible in Perplexity. A Perplexity-optimized profile may not translate to Gemini.
Public Relations
AI and Client Confidentiality: What Comms Teams Can and Can't Put Into a Chatbot
A communications team handles sensitive client material. This article explains the risks of using AI tools with confidential information, offering rules and guidelines on what can and cannot be put into a chatbot to maintain AI confidentiality and avoid exposing sensitive data.
Public Relations
Free vs Paid: Which AI Tools Are Worth the Budget for a PR Team
This article explores the value of free versus paid AI tools for public relations teams, offering guidance on budgeting and identifying which upgrades are truly beneficial. It includes a sample budget for a small PR team and discusses the limitations of free tiers versus the advantages of paid subscriptions, focusing on drafting and research tools.
Research
The Claude Citation Source Index 2026: The 50 Domains Claude Cites Most
Claude is the most selective major AI engine. Social citation rate 3.99%, 97.8% health citations from institutions, 86.7% overlap with Brave Search. The 50 domains Claude cites.