AI Communications
Dario Amodei: Anthropic Co-Founder & CEO, AI Safety Lead
Dario Amodei co-founded Anthropic in 2021 and built Claude. The former OpenAI VP of Research is the public face of the AI safety camp inside the frontier labs.
Tag
Claude
Answer Engines
HOW THE BOTS PICK A BRAND
Answer engines — ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews — now answer most early-stage buyer research. The pillar on how they decide which brands get cited.
Generative Engine Optimization (GEO)
Measuring GEO: The Seven-Metric Stack for AI Visibility
Citation Share is the headline metric of GEO — but a program with only Citation Share is a scorecard, not an operating system. The full seven-metric stack: Citation Share, Entity Authority, Retrieval Frequency, Prompt Coverage, Crawl Health, Cross-Engine Variance, Citation Decay Rate.
Generative Engine Optimization (GEO)
What Citation Share Captures (and What It Doesn't)
Citation Share is the share of AI-generated answers in which a brand appears. The KPI behind GEO, how it is measured, what it captures, what it does not, and how to set up a Citation Share program.
Insights & Strategy
Updating What AI Knows: The Real Timeline
When a brand fixes its citation graph, the engines reflect it on staggered timelines: Perplexity in days, ChatGPT in days-to-weeks, AI Overviews in weeks, Gemini in weeks-to-months, Claude on the next training cycle. Wikipedia is the multiplier.
Beauty
Beauty: EPR's Coverage of Brands, Skincare, Fragrance, Retailers, and the Industry
EPR's Beauty PR pillar — nine sub-specialties, the press pool, the wellness-beauty convergence, and how brands win Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
AI Communications
The Complete AI Visibility Audit: 6 Engines, 60–80 Prompts
Most brands have never measured their Citation Share — the percentage of relevant AI answers where they appear. The 2026 five-step audit framework for ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and Microsoft Copilot. Two to four hours, in-house executable.
Insights & Strategy
ChatGPT vs Gemini vs Claude vs Perplexity
Bard became Gemini, Claude and Perplexity reshuffled the chatbot landscape, and Google AI Overviews changed everything. The 2023 ChatGPT vs Bard piece updated for the modern AI engine ecosystem.
Crypto & Web3
The Crypto & Web3 Citation Share Study 2026
A directional modeling study of how five AI engines surface and rank 28 crypto and Web3 brands across 62 prompts. Bitcoin and Ethereum anchor the category; Coinbase dominates US-exchange citation; the named founder beats the anonymous team.
AI Communications
How to Rank on Claude in 2026
Claude is the answer engine that most rewards analytical depth, named authorship, and long-form editorial. Here is the complete guide to earning citation in Claude's answers.