Covet PR: San Diego Wellness and CPG PR Firm Profile

Covet PR is a San Diego PR firm for healthy consumer brands that Sara Brooks founded in 2014. Power Digital, a San Diego growth marketing agency, acquired it in July 2020, and its services are offered through Power Digital's Covet Consumer Business Unit, which Brooks leads as president.

Originally published December 2020. Updated October 17, 2026.

Who acquired Covet PR and why?

Power Digital announced the acquisition on August 5, 2020, and a profile says the deal closed on July 31. Brooks told BevNET that Covet was a single service agency doing earned PR and that she sold because the PR industry had changed, and she cited access to Power Digital's Nova technology platform. Power Digital CEO Grayson Lafrenz said the firm had long looked for a PR partner to make it more impactful across the customer journey, and Power Digital's blog said the combined agency was set to earn $40 million in revenue that year.

Who founded and leads Covet PR?

Brooks founded Covet in 2014 and told Times of San Diego she had worked in PR for 15 years. After the deal she became president of the Covet Consumer Business Unit.

What does Covet PR do?

Covet focuses on PR for healthy consumer brands in food, beverage, beauty and lifestyle, and after the deal it sits alongside Power Digital's paid, search and technology services. See EPR's food and beverage PR section and beauty PR section.

Which clients has Covet PR worked with?

No current client list is published in the sources reviewed, and rosters change after an acquisition. Ask the firm for current references.

How does Covet PR compare with other consumer PR firms?

Covet is a CPG and wellness specialist inside a digital marketing group, so compare it with Push the Envelope PR, Outshine Public Relations and Marketing Maven.

---

Related: PR agency profiles, PR leaders directory, Food and beverage PR, Beauty PR, 5W Public Relations