GCI Health
An advertising and PR powerhouse from Britain, WPP continues to enjoy enviable success in the field over the years. So when the company launched GCI Health via sister company Cohn & Wolfe seven years ago, it had everything it needed to succeed in the market. The only offshoot of the company specializes in Healthcare public relations, GCI has earned quite the reputation over the years. This reputation is supported by the many awards the firm receives for the high-quality work it produces. Some of the awards include “Global Healthcare PR Agency of the Year,” and “Healthcare PR Agency of the Year.” Both of these came from The Holmes Report. Other awards focus on far ranging campaigns, but a few specifically came from the firm’s involvement with diabetes research. Some of these consist of “Diabetes Restaurant Month,” “America’s Diabetes Challenge: Get to Your Goals,” and “Cuida Tu Diabetes, Cuida Tu Corazón (Take Care of Your Diabetes, Take Care of Your Heart).” After taking a look at the firm’s extensive service list, it’s no wonder it earns these awards year after year. GCI provides services like advocacy relations, healthcare education, and patient recruitment. GCI also stresses a commitment to communications between clients and the company and takes pride in the ability to communicate and execute strategies to fill client-specific needs. Recognizing the growing demand for clear and concise plans in healthcare, the company lives by the “Strength of the Science and the Power of the Patient.” In this definition, the GCI plan separates itself from the competition by reforming communication between healthcare providers and patients. GCI operates two main offices, servicing clients in the UK and North America. Strategically located in London and New York, more than 140 employees man the two offices to meet the needs of the clients. One unique feature of the company rests in the fact that of its ten executives, nine are female. This challenges the tendency for men to head PR firms though the field features mostly female specialists. This shows GCI doesn’t follow trends – it sets them.
M Booth
When it comes to wit and offbeat humor, M Booth has it all. This company takes a more cheerful approach to winning and impressing clients. According to the company, “We also are inspired by Beyoncé, a great grilled cheese sandwich, and any girl little leaguer that pitches at 70 miles an hour.” M Booth also boasts an impressive global reach. The company owns 48 offices in markets around the world. This reach comes from the firm’s tendency to take creative approaches to the science behind good PR strategies. This attracts clients from all around the world looking to find that “edge” setting them apart. The firm marries research with a wild imagination to build reputation and drive the kind of results keeping their clients on top in the market. M Booth’s clients belong primarily to the food, fashion, wine, travel, and financial services fields. The companies who do business with M Booth include Godiva, Google, American Express, GE, Vaseline, and Mercedes-Benz. The themes from these campaigns approach products not usually geared toward younger audiences, and find a niche or campaign with widespread appeal for a millennial crowd. The company’s zaniness helps clients appeal to audiences in rapidly changing technological environments. The staff of 70 ensures the brands the firm backs are not only seen but seen in the right light and for the right reasons. To ensure its employees continue to produce this kind of result, M Booth embraces the idea “Great ideas don’t come from cubicles… they come from BOOTHS.” This firm shows even in an increasingly competitive business with serious PR issues arising every day, it pays to keep it light and fun. Based in the Big Apple, the firm operates as a subsidiary of Next Fifteen Communications Group.
