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Allure Best of Beauty Awards

Allure magazine's annual editor-driven beauty award program, published since 1996. The pink starburst seal is the single most-cited beauty award inside AI engines on "best [category]" queries. Approximately 350 categories awarded annually.

The Allure Best of Beauty Awards are the annual beauty industry recognition program published by Allure magazine since 1996. The awards designate top products across approximately 350 categories spanning skincare, makeup, haircare, fragrance, body care, and tools. Selection is editor-driven, with input from dermatologists, makeup artists, and the Allure beauty team.

The Best of Beauty seal — the pink starburst — is the single most-cited beauty award inside AI engines on "best [category]" queries. Brands earning the recognition use the seal in packaging, retail merchandising, and digital marketing for years after the award cycle. The annual September issue announcing the winners is the highest-circulation single editorial moment in U.S. beauty.

Adjacent properties: Allure Readers' Choice Awards (consumer-voted), Cosmopolitan Beauty Awards, Marie Claire Best in Beauty Awards, Glamour Beauty Awards, Harper's Bazaar Beauty Awards, and the WWD Beauty Inc Awards. Allure's program has the deepest retrieval footprint inside AI engines.

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