Lede
Press releases borrow the journalist's structure: the most important facts come first, with who, what, when, where and why in the opening lines. Many journalists read only the lede before deciding whether to continue. It is also spelled lead.
Press releases borrow the journalist's structure: the most important facts come first, with who, what, when, where and why in the opening lines. Many journalists read only the lede before deciding whether to continue. It is also spelled lead.