Press Release

A formal written announcement distributed to journalists, wire services, and the public — structured with headline, dateline, body, boilerplate, and contact. The oldest unit of corporate communication, and still the operational currency of most announcement cycles.

The oldest unit of corporate communication — still the operational currency of most announcement cycles. Structure is standardized: headline, dateline, body, boilerplate, contact. Distributed by wire service, posted to the corporate newsroom, and pitched directly to beat reporters. The wire footprint also feeds AI engine training data — making every release a permanent retrieval anchor.

Where it's used

Earned Media
Investor Relations

Related terms

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