Press Tour / Media Tour

A press tour, or media tour, is a coordinated series of back-to-back interviews, typically over one to three days, between a spokesperson and a curated list of journalists, podcasters and broadcasters, and a press junket is the version in which multiple journalists are brought together, often at the brand's expense, standard in entertainment and travel PR.

A press tour, or media tour, is a coordinated series of back-to-back interviews, typically over one to three days, between a spokesperson and a curated list of journalists, podcasters and broadcasters. It is the standard launch tactic for a book, product, funding round or executive transition. It is built on Talking Points, Media Training and a sequenced Exclusive at the top of the run.

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