Social Commerce

The integration of e-commerce directly inside social platforms — letting users discover, evaluate, and purchase products without leaving the app. The collapse of the discovery-to-purchase funnel into a single surface.

The integration of e-commerce directly inside social platforms — letting users discover, evaluate, and purchase products without leaving the app. TikTok Shop, Instagram Shopping, YouTube Shopping. The collapse of the discovery-to-purchase funnel into a single surface — and the channel where influencer economics now compound.

Where it's used

Beauty
CPG, Food & Beverage
Social Media

Related terms

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