Headland is a London reputation and communications consultancy founded in 2012, specializing in financial and corporate communications, public affairs and campaigning. Dan Mines is CEO, and the private equity firm LDC is a backer. PRovoke Media's 2024 Global 250 ranking lists it with 166 staff and $36.0 million in 2023 fee income, up 21 percent. In November 2025 it acquired the digital and content firm Bladonmore.
Updated: October 27, 2026
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What does Headland do?
Headland advises companies on financial communications, corporate reputation, public affairs, sustainability, digital communications and campaigning. PRovoke Media's 2025 write-up says it was founded in 2012 to challenge agency structures that forced corporate, financial and public affairs clients to choose between senior counsel and creative delivery.
- Financial PR and corporate communications for listed companies.
- Public affairs, sustainability and campaigning.
- Digital and content work, expanded through the Bladonmore acquisition.
PRovoke says Headland advised more than 200 clients in one year on issues ranging from acquisitions to regulatory scrutiny and government hearings. Its financial and public affairs focus is closer to Kreab and Rud Pedersen than to consumer-led independents on Everything-PR such as Coyne PR.
Who owns and leads Headland?
Headland is led by CEO Dan Mines and backed by LDC, the private equity arm of Lloyds Banking Group. LDC made a minority investment in May 2021 and reinvested in October 2024, according to LDC and Lewis Silkin, which advised Headland.
Headland's founders include Neil Hedges, Dan Mines and Chris Salt, per MarketScreener, and Chris Salt was CEO at the time of LDC's first investment. Suzanne Morris is chief operating officer and Heather Jones is chief financial officer, according to trade coverage of the Bladonmore deal.
How big is Headland?
PRovoke Media's 2024 Global 250 lists Headland with $36,007,796 in 2023 fee income and 166 staff, up 21 percent in US dollars from 2022. The ranking uses 2023 figures, a year older than the O'Dwyer's data on the U.S. profiles.
| Measure | Detail |
|---|
| Founded | 2012, in London |
| Headquarters | London, UK |
| Staff | 166 (PRovoke Media 2024 ranking) |
| 2023 fee income | $36,007,796 (PRovoke Media 2024 ranking) |
| Revenue reported by PRovoke, 2025 edition | £33.3 million, up 18%, with 185 staff |
| Ownership | Backed by LDC; management led by CEO Dan Mines |
The sterling revenue and headcount figures come from PRovoke's later UK agencies list, so they differ from the 2023 ranking figures. The ranking is on PRovoke Media's 2024 Global 250.
Which clients is Headland known for?
PRovoke's 2025 write-up lists clients including TikTok, Accenture, Danone, National Express, KFC, Just Eat and Pret, as well as OpenAI. It says Headland added 40 new accounts in the year and raised client retention from 69 percent to 75 percent.
- Technology and media: TikTok and OpenAI.
- Consumer and food: Danone, KFC, Just Eat and Pret.
- Professional services and transport: Accenture and National Express.
A 2021 Lewis Silkin release listed an earlier roster that included ASOS, eBay, PepsiCo, Saga, Three UK, UBS and Watches of Switzerland. The profile is on PRovoke Media's UK agencies list.
What are Headland's recent moves?
Headland's documented recent moves are the November 2025 Bladonmore acquisition and two LDC investments. The table lists them newest first.
| Date | Move |
|---|
| November 3, 2025 | Acquires Bladonmore, a digital, brand and content firm of about 50 people in London and New York, which stays a separate brand under CEO Richard Carpenter |
| October 2024 | LDC reinvests in Headland |
| May 2021 | LDC makes a minority growth investment; Headland then employed 117 people |
Details are in LDC's announcement of the Bladonmore deal. The deal was Headland's first acquisition since LDC reinvested.
How does Headland compare with peers?
Headland reports lower 2023 fee income than Kreab and Rud Pedersen, and slightly lower fee income and staff than Coyne PR, on PRovoke's table. All figures use the same source and year.
| Firm | Base | Ownership | 2023 fee income (PRovoke) | Staff (PRovoke) |
|---|
| Headland | London, UK | LDC-backed | $36,007,796 | 166 |
| Kreab | Stockholm, Sweden | Founder-owned | $58,400,000 | 404 |
| Rud Pedersen | Sweden, with offices across Europe | Partner-led, independent | $55,000,000 | 390 |
| Coyne PR | Parsippany, NJ | Independent | $37,500,000 | 170 |
For every firm profiled on the site, see the PR firms directory.
