Nissen Public Relations: NJ Book Publicity Firm Profile

Nissen Public Relations is a Summit, New Jersey book publicity firm founded by Rob Nissen that specializes in nonfiction, especially business, career, politics and health books, per a book-marketing roundup. Publishers Weekly reported in June 2011 that the firm hired a publicity manager from Penguin Young Readers Group. Its services include author branding, media outreach, media training and press kit development.

Originally published December 2020. Updated October 17, 2026.

What is Nissen Public Relations?

The roundup describes Nissen Public Relations as a book marketing agency founded by Rob Nissen in Summit, New Jersey, specializing in nonfiction book publicity. It says the firm offers packages based on each author's needs and a track record of media coverage in national and international publications. These are the roundup's descriptions.

What does Nissen Public Relations do?

The roundup lists author branding, media outreach and content creation, along with media training, press kit development and author visibility campaigns, and says the firm can assist with online media relations and social media strategy. EPR's media relations overview covers related practice.

How does Nissen Public Relations compare with other book publicists?

Nissen is a small independent specialist. Compare it with other boutique firms in EPR's PR agency profiles directory, such as Flackable, and with the firms in EPR's book PR firms ranking.

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Related: PR agency profiles, Book PR firms, Media relations, Flackable, 5W Public Relations