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MWW Re-Brands to "Matter More"
PR News

MWW Re-Brands to "Matter More"

In June 2012, MWW unveiled a new corporate identity — a new logo and a new tagline: "Matter More." The rebrand followed the firm's 2011 management buyout from Interpublic Group and was designed to signal independence, cultural distinction, and a sharper client value proposition. Michael W. Kempner, founder and CEO, framed the move at the time: "After our buy back, it was clear to us that MWWPR needed an entirely new look and feel to match our independence, our pride, and our culture and values… While our tagline is new, our philosophy is not. For more than 25 years, MWW has aimed to

EPR Editorial Team ·
Michael W. Kempner Buys MWW PR Group Back from IPG
PR News

Michael W. Kempner Buys MWW PR Group Back from IPG

In 2011, Michael W. Kempner closed a management-led buyout of MWW Group from Interpublic Group (IPG)—ten years after the original sale. The move re-established MWW as one of the largest independent public relations agencies in the United States. This article details the buyout and its long-term impact.

EPR Editorial Team ·
Edelman's 12-Year Answer: ECOS, ArchieAI, and Independence
PR News

Edelman's 12-Year Answer: ECOS, ArchieAI, and Independence

Edelman, the world's most influential PR firm, has unveiled its answer to the future of PR: ECOS and ArchieAI. This new AI infrastructure, introduced twelve years after questioning the industry's direction, repositions PR as a measurable performance channel, betting on integration without acquisition in a consolidating market.

EPR Editorial Team ·
Bolt PR (A Millwright Agency): PR Firm Profile
PR News

Bolt PR (A Millwright Agency): PR Firm Profile

Bolt PR is a Dallas-based public relations, content, and digital marketing firm focused on consumer products, B2B technology, healthcare, food and beverage, hospitality, and professional services. Operates as Bolt PR LLC, a Millwright Agency. President: Laura Murphy. Founded 2007.

EPR Editorial Team ·
Rubenstein Public Relations (RPR): PR Firm Profile
PR News

Rubenstein Public Relations (RPR): PR Firm Profile

Rubenstein Public Relations (RPR) is an independent New York City-based public relations and communications firm led by President Richard Rubenstein. RPR is a separate firm from Rubenstein (formerly Rubenstein Associates / Rubenstein Communications), the Howard Rubenstein-founded firm now led by Steven Rubenstein. Shared family heritage; separate operations.

EPR Editorial Team ·
We. Communications: PR Firm Profile
PR News

We. Communications: PR Firm Profile

We. Communications (formerly Waggener Edstrom Worldwide) is one of the largest independent global PR agencies, founded 1983 in Portland, Oregon, by Melissa Waggener Zorkin. Pam Edstrom joined 1984. Independent and founder-led for 40+ years. ~1,500 employees in 100+ markets.

EPR Editorial Team ·